If you’ve been meaning to take your fitness a bit more seriously but don’t want to spend smartwatch money to do it, this deal hits a very sweet spot.
The Fitbit Versa 4 remains at its Black Friday price, dropping from £179 to £124, and it remains one of the easiest value wins in the fitness tracker world.
The Versa 4 works best for people who want structure without feeling overwhelmed. It gives you a Daily Readiness Score that tells you whether today is a good day for a hard workout or a day to recover. It also tracks your zones with Active Zone Minutes, logs heart rate around the clock and monitors over 40 exercise types, many of which start automatically so you never forget to track a session again.
GPS is also built in, which is great if you prefer leaving your phone at home when you run or walk. The workout intensity map also shows exactly where you pushed harder, which can be surprisingly motivating when you’re trying to improve your pace or consistency.
One of the biggest advantages of Versa 4 is how well it understands your sleep. You get a personalised Sleep Profile, a nightly breakdown of your sleep stages and a Sleep Score that actually makes sense at a glance. If you tend to wake up groggy, the smart wake alarm is a nice touch, choosing the best moment in your cycle to lift you out of bed.
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Fitbit goes beyond steps and heart rate by giving real insight into your stress levels. A Stress Management Score, guided breathing sessions and reflection logging help you understand how stress shows up in your data and your day.
There is also menstrual health tracking, SpO2 readings and a full health metrics dashboard for deeper insights.
The design stays light and comfortable with a thin profile that works equally well for the gym and daily wear. It handles calls, texts and notifications, supports iOS and Android and lasts six days on a single charge. A fast charge gets you a day’s use in minutes, which is one of those small conveniences that turns into a big one quickly.
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You also get six months of Fitbit Premium for free, which unlocks guided workouts, mindfulness content and longer-term insights into your patterns.
If you want a fitness tracker that makes it easier to move, sleep and manage stress without breaking your bank, the Fitbit Versa 4 at £124 is the deal you’re looking for.
The Fitbit Versa 4 is a solid, affordable fitness tracker packed into a smartwatch body, but doesn’t really build on the good work Fitbit did with the Versa 3. In fact, it offers fewer features and is still hamstrung by its Premium subscription service, which actually makes the last Versa a better buy.
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Reliable sleep tracker -
Physical button returns -
Smooth UI
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Third party app support is gone -
Resting and exercise heart rate accuracy -
Stress features a work in progress
