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World of Software > Mobile > These new features hide a silent war with its rivals
Mobile

These new features hide a silent war with its rivals

News Room
Last updated: 2025/04/11 at 9:59 PM
News Room Published 11 April 2025
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The messaging giant recently welcomed Meta AI artificial intelligence and it is not the only novelty. WhatsApp is currently available an important update that turns all its flagship features. Group discussions to video calls, including events and channels, Meta deploys a series of improvements aimed at optimizing the user experience.

In terms of groups, a indicator makes its appearance and allows you to visualize in real time the number of “online” members. Even more significant, a new system of Being prioritization of notifications appears. Users can choose to receive only alerts deemed important such as the mentions, answers, recorded contact messages. WhatsApp’s objective is to unclog the user notification flow.

At the same time, functionality Eventsinitially reserved for groups, now extends to individual conversations. It also gains in flexibility with the possibility of adding an end date, responding “perhaps”, inviting a person and a pinning option in the discussion. THE Quick reactions To messages are also simplified, allowing to easily reuse a reaction already posted by another member. Finally, iPhone users benefit from further integration with the possibility of digitize documents directly from WhatsApp and, above all, to define the application as Messaging and default call sous iOS.

More fluid calls and enriched chains

Video calls are not to be outdone. Besides Pin to zoom On iPhone and the simplified addition of participants during the call, WhatsApp highlights technical improvements. An optimized routing system and better bandwidth detection promise more stable video callsplus reliable and a HD quality more frequent.

Chains, more recent functionality, also improve by allowing administrators to Share short video notes (up to 60 seconds). In addition, voice messages can be automatically transcribedoffering a practical alternative to listening. Finally, each chain now has a QR code unique To facilitate their discovery and sharing.

A major update that owes nothing to chance

This flow of new features, already deployed or in progress, is not just a simple technical upgrade. This is a whatsapp strategic response Faced with an increasingly competitive environment and increasing concerns about privacy. The arrival of the RCS on iPhone threatens to transform Imessage into a more direct competitor. At the same time, alternatives like Telegram and Signal continue their progression, and are often perceived as more respectful of user data.

Despite the encryption from start to finish, Meta’s shadow, his parent company, always hovers. The collection and potential use of metadata remains a source of concern for a growing part of users aware of these issues. By refining its interface, improving the quality of its services and adding practical features, WhatsApp is not only looking for Keep its massive user base But also, perhaps, to divert the attention of these persistent substantive questions. It remains to be seen whether these efforts will be enough to maintain its dominant position in this new era of instant messaging.

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