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TV prices are subject to constant fluctuations, especially as new models arrive and older units go on clearance. There are also a ton of sales from one week to the next, and let’s just say it’s not easy keeping tabs on multiple retailers. Fortunately, we here at BGR are always on the lookout for lesser-known TV deals, and we found a great discount on an Amazon-branded set.
The Amazon 43-inch 4-Series 4K Fire TV is discounted to $270 from its $330 list price. If you’ve been shopping around for an inexpensive smart TV for a bedroom and you’re looking for solid picture quality and smart features, this is definitely a set worth considering. Scoring a 4.4 out of five stars on Amazon (based on over 220 reviews), the Amazon 4-Series is generally praised by users for its picture quality and simple setup. It’s also aggressively priced and has gone on sale for as little as $270.
Colors and contrast are decent for an entry-level 4K TV, and the 4-Series supports both HDR10 and HDR10+. The TV also has a native 60Hz refresh rate, relatively low input lag (great for gaming), and four HDMI ports — three HDMI 2.0 and one HDMI 2.1 with eARC. Apps, streaming, and smart home controls are made possible by the TV’s built-in Alexa assistant.
Other things to consider about the Amazon 4-Series
The Amazon 43-inch 4 Series isn’t without its gripes, which is normal for any TV, really. First off, the set has a narrow viewing angle, so colors may look washed out when viewed from the side. We’ve also read numerous complaints regarding the Fire TV platform. Unfortunately, the OS runs a bit slowly, and the interface is cluttered with Amazon ads. And while the onboard speakers deliver up to 20 watts, some folks think the 43-inch 4-Series just doesn’t get loud enough.
Amazon has been selling its own TVs for a few years now, going toe-to-toe with the likes of Hisense, Insignia (Best Buy’s house brand), and other reliable smart TV brands. That said, if you’re not opposed to an alternative, we also recommend the Hisense 43-inch QD6 Series. On paper, the specs are pretty similar to the Amazon 4-Series, and the QD6 actually has a list price ($250) that’s cheaper than the discounted 4-Series.
Hisense was ranked the best cheap TV brand by the American Customer Satisfaction Index (ACSI), a feat only a handful of consumer tech brands can claim. Our fingers are crossed that, one day, Amazon’s first-party TVs make it onto that ACSI list, too.
