Meta’s Domination Could Make Way for Super App
Whatever the outcome on January 19, Meta’s stock is the highest it has ever been. The company owns four of the ten biggest social media platforms in the world, with Facebook, Instagram, WhatsApp, and Facebook Messenger.
Plus, with a growing number of companies and individuals quitting X, the social media race has never looked so one-sided. Its market dominance all but assured, perhaps Mark Zuckerberg will next look to revive the long-mooted “super app” strategy.
Super apps are all-in-one platforms, which offer ecommerce, messenger, and social networking capabilities. They have taken Asia by storm, in the form of Alipay and WeChat for example, but have yet to find a foothold in the US market. Elon Musk and Zuckerberg have previously made no secret of their desire to emulate such strategies. As TikTok inches closer to departing the US market, Meta is in pole position to fill the vacuum – and potentially set its super app designs into motion.
