6 Steps to a Successful TikTok Influencer Marketing Campaign
Ready to kick off your first TikTok influencer marketing campaign? We’ve got you covered, in six simple steps:
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Set Clear Campaign Goals
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Find & Verify Potential TikTok Influencer Partners
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Reach Out to TikTok Influencers
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Set a Statement of Work
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Kick Off Content Creation
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Measure Results
#1: Set Clear Campaign Goals
Before you launch your first TikTok influencer marketing campaign, it’s essential to define your SMART goals and metrics.
Do you want to increase traffic to your website? Raise brand awareness? How much are you willing to spend to accomplish these goals?
This will guide the type of TikTok influencers you work with, what deliverables to ask for, and help drive your strategy forward.
#2: Find & Verify Potential TikTok Influencer Partners
There are five tiers of influencers you can work with based on their TikTok follower count:
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Nano: 0K – 10K
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Micro: 10K-100K
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Mid: 100K – 500K
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Macro: 500K – 1M
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Mega Macro: 1M+
However, the best TikTok influencer marketing partners are those who align with your target audience and brand.
You should ideally work with niche influencers who have high engagement rates, post consistently, and have a distinct personality or voice.
Here are a few ways you can find and verify TikTok influencers for your next campaign:
#1: Pay attention to your social media comments and tags
If someone is actually a fan of your brand, it will feel like a natural collaboration when they promote your products to their followers.
#2: Monitor your branded hashtag
Similar to comments and tags, if a TikTok influencer frequently uses your branded hashtag, they likely have a genuine passion for your business and will be keen to partner on a campaign.
#3: Use an influencer & creator database tool
Finding the right partnership can feel like a full-time job without the right tools — but who said you have to do the heavy lifting?
A third-party tool like ‘s influencer marketing platform will do the work for you — from discovering TikTok influencers to maximizing your campaigns.
Intrigued? Get started with Influence today!
#3: Reach Out to TikTok Influencers
Once you’ve compiled a shortlist of potential influencer partners, it’s time to make the first move.
Your initial message to a creator could make or break a potential partnership, so it’s worth putting in some extra effort.
If in doubt, follow this guide:
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Introduce yourself: Be clear with who you are and your role. Talk about why you think they’d be a great fit for the campaign.
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Outline your campaign idea: Let them know what you have in mind for the collaboration.
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Ask for their media kit: Get insight into their audience demographics, important numbers, and past collaborations.
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Detail your budget or ask for their rates: Keep in mind that rates can fluctuate — so be ready to negotiate a fee based on your budget and expected deliverables.
TIP: You can automate influencer discovery and outreach with ‘s tools. Book Schedule a call to learn more.
#4: Set a Statement of Work
Congrats, you’ve found a few golden influencers to help you make your mark on TikTok.
To ensure campaigns run smoothly, it’s a good idea to draft up a statement of work for all influencers you work with — no matter how big or small the partnership.
A statement of work or “scope of work” is typically part of a bigger contract that includes things like disclosure guidelines, exclusions, approval processes, and content ownership.
It should include:
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Campaign goals
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Campaign theme and details
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Payment rates, terms, and timeline
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Detailed content deliverables
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Approval and submission deadlines
#5: Kick Off Content Creation
Once the finer details are settled, it’s time for your influencer partner to get creating.
Our top tip? Put your trust in the creative’s hands to let them work their magic!
Your influencer partnerships on TikTok can (and should) look much different than they do on other social platforms.
Like influencer marketing expert Mady Dewey says, authentic, impactful partnerships are only possible when brands give influencers creative control:
NOTE: As a brand, it’s your responsibility to ensure that you are FTC compliant. Be sure you and your influencer partner are clear on these guidelines before the content goes live.
#6: Measure Results
It’s important to track, monitor, and measure the results of your campaign.
This way, you can see how the content performed and use it to inform future campaigns — whether it’s working with the same TikTok influencers, finding new ones, or setting up different goals.
PRO TIP: Make note of successful campaigns to capitalize on long-term partnerships!
