September 2024 TikTok trends
Here’s the first edition of our TikTok Trends Roundup. Bookmark this article and check back weekly for the latest updates. See you in October!
“Scram! Leave her alone! She doesn’t want to talk to you.”
This viral TikTok trend revolves around using this sound in creative and funny ways to convey defensiveness or protectiveness. The key to nailing it is to come up with clever scenarios where this audio can fit, often adding a humorous twist.
For example, in one popular video, a therapist uses the sound to represent how she internally reacts when her patients engage in negative self-talk. It’s a playful way to show how she mentally “defends” them.
Watch the video
Other creators have jumped on the trend, using the template to act out situations where they get defensive about certain people, things, or even brands. Some examples include:
- “When anyone says anything remotely negative about Chili’s.”
- “Me when someone calls my bestie their bestie.”
- “Me when someone gets loud with my work bestie.”
A fun offshoot of this trend is when people personify objects, tools, or even medication, turning them into the “defenders” in these imagined scenarios. Here are a few examples:
- “How my email autoresponder replies to emails when I’m on holiday.”
- “The rose quartz in my pocket protecting me from bad energy.”
- “My snooze alarm button in the morning.”
- “How I imagine my ibuprofen attacking my headache.”
The versatility of this audio makes it perfect for a wide range of situations, from lighthearted jokes to more personal, relatable moments. Here’s a link to the TikTok template if you want to try it out yourself.
🎶 The link to this TikTok template and sound 🎶
The Chappell Roan and Phantom of the Opera mashup
Sometimes the best ideas come from the most unexpected combinations. While Chappell Roan’s “Pink Pony Club” and The Phantom of the Opera might not seem like an obvious match, this mashup somehow works—and it’s gone viral on TikTok as a way to express relatable situations with a dramatic flair.
One of the most popular examples uses the mashup to capture the feeling of coming home to a messy room after rushing to get ready for a night out. The dramatic rise in The Phantom of the Opera portion of the song is timed perfectly with the reveal of the chaos, creating a theatrical, almost comical effect.
Watch the video
Other creators have jumped on this trend, syncing the audio with all kinds of creative scenarios. Some examples include:
- “Me the second the weather gets slightly chilly,” embracing a more gothic, autumnal aesthetic that matches the energy of the mashup.
- “My home library during the day vs. during a storm,” showing how the atmosphere of the room shifts with the weather’s intensity.
The dramatic song change is also perfect for Halloween-themed videos, with creators using it as a transition from their regular look to their Halloween costume when the music switches to The Phantom of the Opera.
🎶 The link to the original sound 🎶
Christina Aguilera’s iconic “yeah” ad-lib
It all started with a promotional campaign from Just Eat UK featuring Christina Aguilera and Latto, where they sing a special song created for the company’s food delivery service. In the song, Christina Aguilera delivers an extended “yeah” ad-lib, which quickly became a meme on TikTok. Creators started using this sound to express moments of total agreement or satisfaction in various funny and relatable scenarios.
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For example, one popular video pairs the “yeah” with the feeling of joy when someone asks, “Are you okay if we reschedule?” We’ve all experienced that moment of relief when plans you weren’t really up for get postponed, and this audio perfectly captures that sense of happiness.
🎶 The link to the original sound 🎶
When you’re running from the police and they say…
Imagine you’re being chased by the police. Why? It doesn’t really matter—use your imagination. Now, think about the best compliment someone could give you or your brand.
So here you are, sprinting away, cops hot on your heels, and suddenly you hear them say, “The suspect has a muscular build,” or “The suspect looks like Jessica Alba.” What are you going to do? At that point, it’s only polite to stop running and take a moment to appreciate the compliment, right?
That’s exactly the playful vibe behind this trend. Take a look at how Flame & Skewers, a Mediterranean restaurant, jumped on it. They posted a video with the caption, “The suspect is holding the best shawarma in town.”
Watch the video
This trend is all about using a little humor and creativity to put a spotlight on what makes you or your brand stand out.
🎶 The link to the original sound 🎶
I hope she/he plays…
The formula for this trend is pretty straightforward: hope + popular artist + song name. That’s about as close to doing math as TikTok ever gets.
The whole joke hinges on being hilariously out of touch with the reality of the situation. Essentially, it’s about thinking you’re at a concert for a trending artist or song, when in fact, you’re somewhere totally unrelated—like a bookstore or a fast-food drive-thru.
Confused? Let’s break it down with an example: A customer at Barnes & Noble says, “I hope she plays ‘Hot To Go’” (a popular Chappell Roan song), only for the staff to respond, “Girl, these are the Barnes & Noble closing announcements.” The humor comes from the total mismatch between the expectation and the reality.
Watch the video
Brands can totally get in on this trend by playing up the mismatch between expectation and reality. For instance, a coffee shop might post, “I hope she plays Anti-Hero,” and cut to the barista saying, “This is your caramel macchiato order.” Not to mention that this would work perfectly for your upcoming events.
There is no wrong way to do this trend since it’s such an absurd ludicrous already.
🎶 The link to the original sound 🎶
Money is tight this week, we might have to skip treats
Got an office pet or an employee with an adorable furry friend? Then this trend might be perfect for you.
Featuring your pets in videos is a surefire way to make your customers “aww” and “ahh” over your cute little companions, who always seem to be thinking about food. They’re a total mood, and we can all relate to that constant craving.
Watch the video
To join this trend, you’ll need two participants: one who understands that “money’s tight” this week and treats might be limited, and another who just can’t accept it and is willing to do whatever it takes to get those treats. It’s a simple and fun way to engage your target audience with plenty of room for creativity.
🎶 The link to the original sound 🎶
Yeaaaah, yeeaaaah!
Just get used to the headings not making sense, we’re trying. Now, let’s explain this trend.
The sound comes from Gravity Falls, an animated TV show, and it goes, “You can always disintegrate me with water. Yeaaah, yeaaaah!” Don’t ask about the context of the episode—we didn’t get that far—but here’s what you need to know.
The idea is to replace “You can always disintegrate me with water” with a realization of your own, like “You can always change your hair” and then make a transition, or “You can always order tasty food,” or “You can always buy a new dress.” It works best when you’re referring to a small way to cope or make your day better.
Just make sure to add your new context as a text overlay on the video so your audience gets the joke. Here’s an example:
Watch the video
For brands, it could work like “You can always grab a Starbucks,” “You can always shop on Amazon,” or “You can always book a trip on Airbnb.” Quick, relatable, and fun.
🎶 The link to the original sound 🎶
Do you know you have 30 minutes?
What are some situations that really test your patience? Maybe it’s waiting too long for your food order, or when your significant other takes forever to get ready. Well, now’s the perfect time to turn that impatience into a relatable video that will connect with your audience.
The great thing about this trend is how flexible it is—you can easily adapt it to any situation. Brands are even getting in on the action, using it to promote limited-time offers. A great example is how Fenty Beauty uses it in this video to highlight their latest promotion.
Watch the video
Do you know you have 30 minutes to hop on this trend? 30, 30, 30. YES!
🎶 The link to the original sound 🎶
It’s almost Mariah Carrey season
The weather is getting chillier, the air is crisp, the leaves are falling—and that can only mean one thing: Mariah Carey is gearing up to put us all in the holiday spirit.
People on TikTok are spreading the word with a fun trend, marking the unofficial countdown to Christmas as Mariah’s iconic song starts to creep back into our lives.
Watch the video
This trend is simple and effective—you don’t need to overthink it. The formula is pretty straightforward: You’re doing something ordinary, like stepping out of your house or decorating for Halloween, and suddenly, you hear Mariah softly singing “All I Want for Christmas Is You” in the background, almost like a whisper. It’s a playful nod to the fact that, ready or not, the holidays are just around the corner.
🎶 The link to the original sound 🎶