Whether you’re a fan of reading or something who wants to start reading more, this Kindle Prime Day deal is well worth snapping up while stocks last.
I’ve said it plenty of times before but the Amazon Kindle is one of the best devices you can buy in 2025. To save yourself from doomscrolling on your phone and to steer you towards enjoying the latest bestsellers, Amazon’s e-reader is a must-buy, and it’s just been made significantly cheaper for Prime Day.
Right now you can buy the latest Kindle in lovely matcha green for just £71.24, down from £94.99. At the time of writing however, the deal is 56% claimed which means there’s precious stock left for those who do want to make use of the offer.

This epic Amazon Kindle deal is almost gone for good
The standard Kindle e-reader is perfect for enjoying the latest bestsellers, and now the fectching matcha green option is massively reduced for Prime Day.
View Deal
Even though the more expensive Kindle Paperwhite is great in its own right, the standard Amazon Kindle is now so feature packed that it leaves you wanting for very little, and it’s easily the best value option for most people.
The most obvious boon of the Kindle is that the reading experience it provides is much easier on the eyes than that of a smartphone or tablet. The E Ink display brilliantly recreates the feeling of reading a paperback book, so you can easily kick back with a cup of tea and get lost in a great story.
Speaking of which, you won’t be at a loss over what to read as the Amazon Kindle Store is one of the most robust digital book stores on the web. You’ve got everything from page-turning thrillers to thought provoking memoirs, and plenty in between. Plus, it’s very common to see all of these books featured as part of Amazon’s ongoing sales, which lets you get said books for as little as 99p.
When you want to do a bit of reading before bed, the device’s front light is able to bring everything into full focus without straining your eyes, and you can change the brightness levels to suit your surroundings too.
In his 4.5-star review for the Kindle, Editor Max Parker wrote: “it might be the basic, most affordable reading device from Amazon, but the Kindle 2024 is just as easy to recommend as its predecessor. Even though there’s a distinct lack of luxury features like a warm light and wireless charging, this still gets the job done and remains perfect for those who just want to read books without distraction.”
At just £71.24, the standard Amazon Kindle is a bargain buy, but don’t wait around too long as the offer is definitely on its way out.
SQUIRREL_PLAYLIST_10148964