Dating apps aren’t as popular as they once were, as many daters grow tired of swiping, but both Tinder and Bumble believe AI-powered recommendations may be the next step in helping you find an ideal match.
Tinder’s AI-generated recommendations, called Chemistry, have been in testing in Australia and New Zealand since November. The brand said on Thursday it would now let those in the US and Canada try out its AI matchmaking.
Chemistry uses a Q&A format to learn what you want from your dating experiences, then gives you an AI-generated, daily curated report of people that may suit “your personality, your vibe, and what matters to you.”
It also lets you connect your camera roll, which Tinder’s AI will scan to take “insights” looking for similar interests, lifestyles, and personality traits. For example, if it sees lots of photos of you in nightclubs, it may learn that you’d like to match with an outgoing partner who likes to party.
Bumble is also set to introduce AI-powered matching, but it isn’t ready for the public yet. Bumble CEO Whitney Wolfe Herd told investors the tool is in internal testing, with its Bee assistant set to launch soon.
Bumble’s tool, called Dates, will be available in the app itself and work alongside its Bee AI assistant, and will include a quiz similar to Tinder’s to understand what you’re looking for. It will ask questions like, “What kind of relationship do you value and want?” and it’ll match your answer to similar-minded people. You’ll then get a notification, as with the other person, to say you’re a strong match.
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Herd teased that the brand may even experiment with dropping its swiping mechanic, where you move through profiles by selecting whether to talk to each one. If its AI-powered matching proves popular, it may rethink its older design. Bumble has been known to introduce new ideas to online dating, such as its decision to offer a tool that requires women to message first.
According to Mashable, Herd told investors, “Daters across the industry are dissatisfied with being reduced to images and potentially dismissed with a swipe. Bumble 2.0 introduces a chapter-based structure designed to help members tell their stories more authentically and understand one another more deeply.”
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