Which Instagram Metrics Should You Track?
Here are 10 Instagram metrics to track for a stronger social media strategy:
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Reach
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Sales
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Engagement Rate
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Instagram Stories Views
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Instagram Reels Engagement
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Best Time To Post
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Growth
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Traffic
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Saves
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Shares
#1: Reach
When it comes to monitoring your brand’s performance on Instagram, reach is one of the most important metrics to take into account.
Reach shows how many unique accounts have seen your post, and therefore how much awareness and value you’re gaining.
So if your objective is to increase brand awareness, social listening and reach the highest number of users possible, you should be focusing on growing your reach on Instagram.
If a post receives higher (or lower) reach than usual, you can use those results as insight for future posts and stories.
What hashtags did you use? Was your CTA (call-to-action) optimized for engagement? Did you publish when your audience was most engaged? Was there anything different about the type of images you shared that could have resulted in higher (or lower) engagement?
All of these factors can have a direct impact on a post’s reach, so it’s worth taking note of any changes that could contribute to an increase or decrease in your metrics.
One of the easiest ways to keep track of your reach – and all other metrics – is with ’s Instagram Analytics.
It gives you a visual overview of how your posts and stories are performing – all in an easy-to-use dashboard.
With ’s Instagram Analytics, you can track up to 12 months worth of Instagram feed posts and stories, per each performance metric, so you can see which have performed best.
Plus, ’s Instagram Analytics have separate “Post Performance” and “Story Performance” dashboards — so you can see exactly how each channel is driving value for your brand.
Ready to start tracking your performance more efficiently? Sign up to and explore the Instagram Analytics dashboard today!
Reach vs. Impressions: Which Is More Important?
If you’re wondering what the difference between reach and impressions is: Reach reflects the number of unique views on a post, while impressions reflect the total number of views on a post (even if the same person viewed it five times).
So from a brand perspective, keeping tabs on your reach (rather than impressions) is the best way to track how much brand awareness each post or story delivers.
