Launching a new product, innovating existing ones, or expanding into new markets are pivotal decisions that can shape the trajectory of your business. For new entrepreneurs, these choices often feel like stepping into uncharted territory—and with good reason.
👀 Did you know? Studies show that up to 90% of startups often fail due to poor strategic planning and misalignment with market demands. 😮💨
One proven way to mitigate such risks is to conduct a SWOT Analysis. This strategic planning framework—focusing on Strengths, Weaknesses, Opportunities, and Threats—helps entrepreneurs identify the internal and external factors influencing their success.
But, let’s be honest—SWOT analysis can be tricky without the right tools or experience.
That’s why we’ve rounded up the best SWOT analysis generators to help simplify the process. Tools like make it easy with built-in AI, dashboards, and customizable templates—turning strategic planning into something you can actually act on.
Read on to know more. 📖
Top 10 SWOT Analysis Generators
⏰ 60-Second Summary
Here are the 10 best SWOT analysis generator tools for creating strategic business insights:
- : Best for managing SWOT analyses alongside team projects and tasks
- Feedough: Best for generating beginner-friendly SWOT analyses
- MyMap.AI: Best for creating detailed and visually engaging AI-powered SWOT diagrams
- Canva: Best for designing custom SWOT charts with templates and graphics
- Creately: Best for collaborative SWOT brainstorming sessions with remote teams
- Voilà: Best for turning data into interactive SWOT visuals
- Lucidchart: Best for creating professional SWOT diagrams integrated with workflow tools
- EdrawMax: Best for creating advanced SWOT diagrams with customizable templates
- IvyPanda: Best for creating academic SWOT analyses
- Upmetrics: Best for creating SWOT charts for startups and small businesses
What Should You Look for in a SWOT Analysis Generator?
An effective SWOT analysis tool helps you assess four key areas—strengths, weaknesses, opportunities, and threats. It also provides a visual diagram, making it easier to spot patterns and understand what’s driving or holding back your business.
Here’s what you should look for in a SWOT analysis generator:
- Ease of use: Ease of use: Choose a SWOT analysis tool with an intuitive, easy-to-navigate interface and a minimal learning curve
- Visual elements: Look for tools that support graphics, sticky notes, images, and editable templates
- Customizability: Ensure the tool lets you adjust layouts, categories, and visual elements to match your needs
- Collaboration capabilities: Get SWOT makers that let you collaborate with your team members in real time
- AI assistance: Opt for a SWOT analysis maker that’s AI-powered to identify every strength, weakness, opportunity, and threat with accuracy
The 10 Best SWOT Analysis Generators to Use
Here are the top 10 SWOT analysis generators that can optimize your strategic planning and help you make informed business decisions:
1. (Best for managing SWOT analyses alongside team projects and tasks)
is more than just a SWOT tool—it’s the everything app for work. Its innovative AI-powered tools also enable seamless project management, combining strategic planning with execution in one platform.
Let’s check out some of its features in detail:
Automate SWOT input with Custom Fields
Every SWOT analysis starts with fetching data—and that’s what Custom Fields help with.
Using this feature, you can instantly add data points to every task, document, resource, etc., and categorize information into strengths, weaknesses, opportunities, and threats. It also analyzes them on your behalf to ensure no irrelevant data makes it to your SWOT analysis diagram.
Set measurable goals tied to your SWOT insights
Once your SWOT analysis is complete, use Goals to set OKRs (Objectives and Key Results) and closely follow their success. Its unified interface lets you manage all your KPIs in one place—from external threats to potential opportunities.
This way, it:
- Keeps your team aligned with measurable goals tied directly to your SWOT analysis
- Provides real-time progress tracking for actionable insights and informed decision-making
- Integrates seamlessly with tasks and projects to streamline execution strategies
- Enhances accountability with clear ownership and deadlines for each objective
Monitor your progress visually with Dashboards
Once your SWOTs are in place and your OKRs are set, it’s time to gain comprehensive insights using Dashboards.
With a range of visually appealing graphs and easy-to-understand charts, it allows you to monitor your SWOT analysis performance effortlessly. Choose from over 15 view options to customize your experience and ensure the data is presented in a way that works best for your team.
Turn ideas into strategy with Whiteboards
With all your data organized and accessible, take it further by using Whiteboards for collaborative strategic planning with your team. It provides a flexible visual space to brainstorm, outline ideas, and refine your strategy in real time.
Seamlessly integrating with Tasks can transform your insights into actionable to-do lists. This integration keeps everyone aligned and ensures that key tasks stay on track, making it easier to execute your strategy effectively. From mapping out initiatives to assigning responsibilities, ’s collaborative tools help you stay organized and move faster.
Use Brain to kickstart your SWOT analysis
Not sure where to begin with your SWOT analysis? Brain can help you get unstuck.
Instead of staring at a blank page, you can ask simple prompts like, “What are the strengths of our recent product launch?” or “Any risks we should consider before this campaign goes live?” Brain pulls from your actual workspace—like tasks, Docs, comments, and goals—so the insights are grounded in what your team’s already working on.
It’s a great way to get a fresh perspective or fill in any gaps you might’ve missed. Whether you’re preparing for a strategy session or just exploring ideas, this AI-powered approach helps you quickly sketch out strengths, weaknesses, opportunities, and threats—without overthinking it.
Think of it as a brainstorming buddy that’s already up to speed.
📮 Insight: 18% of our survey respondents want to use AI to organize their lives through calendars, tasks, and reminders. Another 15% want AI to handle routine tasks and administrative work.
To do this, an AI needs to be able to: Understand the priority levels for each task in a workflow, run the necessary steps to create tasks or adjust tasks, and set up automated workflows.
Most tools have one or two of these steps worked out. However, has helped users consolidate up to 5+ apps using our platform! Experience AI-powered scheduling, where tasks and meetings can be efficiently allocated to open slots in your calendar based on priority levels. You can also set up custom automation rules via Brain to handle routine tasks. Say goodbye to busy work!
Build SWOTs quickly with ready-made templates
Additionally, offers a wide range of free SWOT analysis templates that help streamline the process of creating and organizing your assessments. These free SWOT analysis templates allow you to easily input your strengths, weaknesses, opportunities, and threats without starting from scratch.
’s Personal SWOT Analysis Template empowers you to enhance your organization’s operational strengths, capitalize on opportunities, address weaknesses, and mitigate threats.
It allows you to assess your strengths, weaknesses, opportunities, and threats, clarifying key areas for professional growth. With this template, you can create actionable strategies to accelerate progress toward your goals.
This way, it:
- Keeps you informed about your strengths and shortcomings
- Alerts you about any threat or opportunity in advance
- Speeds up your personal development process
💡 Pro Tip: Looking for an easy and accessible way to start your analysis without needing extra tools? Use free SWOT analysis templates in Google Docs. These customizable templates can be shared seamlessly with your team for collaborative input.
best features
- Automate recurring SWOT updates and streamline workflows with Automations
- Gather stakeholder insights quickly with Forms, turning them into actionable items
- Organize and store all your SWOT analysis findings effortlessly using Docs
- Collaborate in real time using Chat to discuss SWOT insights and make faster, aligned decisions
limitations
- New users might face a slight learning curve due to the range of tools and features
pricing
- Free Forever
- Unlimited: $7/month per user
- Business: $12/month per user
- Enterprise: Contact for pricing
- Brain: Add to any paid plan for $7 per member per month
ratings and reviews
- G2: 4.7/5 (9,000+ reviews)
- Capterra: 4.6/5 (4,000+ reviews)
Users love for several reasons. But this user specifically loves it for its comprehensiveness:
2. Feedough (Best for generating beginner-friendly SWOT analyses)
Feedough is a popular SWOT analysis tool known for its professional features and beginner-friendly interface. Despite its simplicity, it allows users to conduct in-depth analyses.
Answer a few key questions, and Feedough provides specific and insightful information. That’s not all—unlike most tools mentioned on the list, you can also use Feedough to conduct a SWOT analysis for assessing personal strengths, project cost risk, etc.
Feedough best features
- Generate tailored SWOT analyses with easy-to-understand templates
- Access real-time data-driven insights to enhance decision-making
- Save and update SWOT analyses for ongoing reference
- Collaborate with team members and other stakeholders by sharing analysis results
Feedough limitations
- The tool offers limited customization options, restricting deep personalization
- There are no advanced design features to create visually appealing SWOTs
Feedough pricing
Feedough ratings and reviews
- G2: Not enough reviews
- Capterra: Not enough reviews
3. MyMap.AI (Best for creating detailed and visually engaging AI-powered SWOT diagrams)
Another free tool, MyMap.AI’s SWOT analysis generator, is popular for creating visual SWOT analyses.
Enter your business details—AKA key strengths, weaknesses, potential risks, and opportunities—this strategic planning tool generates an easy-to-interpret, 2×2 matrix highlighting the four SWOT elements in an actionable format. This helps with early risk identification.
MyMap.AI best features
- Generate professional SWOT analyses with AI-powered assistance
- Use intuitive tools to edit content and refine analyses easily
- Export and share analysis results as PNGs or via URL
- Utilize web search capabilities to gather relevant data
MyMap.AI limitations
- Limited customization restricts tailored adjustments
MyMap.AI pricing
MyMap.AI ratings and reviews
- G2: Not enough reviews
- Capterra: Not enough reviews
4. Canva (Best for designing custom SWOT charts with templates and graphics)
Canva’s intuitive design platform makes it easy to create high-quality SWOT diagrams.
Its user-friendly interface allows you to easily incorporate graphs, charts, sticky notes, stock photos, and more to design your custom SWOT analysis. Plus, if you’re new to SWOT analysis, Canva provides tailored templates and examples to help you get started quickly.
Canva best features
- Create SWOT analyses using a wide range of customizable templates
- Export designs in multiple formats, including PDF, PNG, and JPEG
- Utilize drag-and-drop functionality for easy design customization
- Integrate with other tools and platforms for seamless workflow
Canva limitations
- AI assistance is minimal, limiting the tool’s ability to provide detailed insights
- Access to key advanced features is only available through paid plans
Canva pricing
- Free Forever
- Canva Pro: $12.99/month
- Canva Teams: $14.99/month per person
- Canva Enterprise: Custom pricing
Canva ratings and reviews
- G2: 4.7/5 (4,300+ reviews)
- Capterra: 4.7/5 (12,200+ reviews)
While there are several reasons users like Canva, this user is exclusively in awe of its simplicity and ease of use:
5. Creately (Best for collaborative SWOT brainstorming sessions with remote teams)
Creately’s SWOT analysis generator is professional and visual-driven. However, the tool’s actual standout feature is its collaboration capability.
With Creately, you can work with your team to create SWOT analysis diagrams and brainstorm effective strategies in real-time. Apart from this, Creately also lets you conduct other useful business analyses like the SOAR Analysis, which focuses on Strengths, Opportunities, Aspirations, and Results, offering a different approach to strategic planning.
Creately best features
- Create SWOT analyses with a variety of customizable templates
- Access a vast library of shapes, connectors, and design elements
- Integrate with popular tools like Google Drive and Slack
- Export diagrams in multiple formats, including SVG, PDF, and PNG
Creately limitations
- The mobile app offers limited functionality
- Users need a paid plan to unlock premium SWOT diagram generation features
Creately pricing
- Personal: $8/month
- Team: $8/month per user
- Business: $149/month
- Enterprise: Custom pricing
Creately ratings and reviews
- G2: 4.4/5 (1,300+ reviews)
- Capterra: 4.4/5 (200+ reviews)
Creately’s customizable templates are a hit—take it from this user:
6. Voilà (Best for turning data into interactive SWOT visuals)
Voilà is a free SWOT analysis generator that turns your data into powerful insights quickly! Input your company’s details, like strengths, weaknesses, etc., and it generates a SWOT analysis within minutes.
You also have the option of changing the language and tonality of the content. This makes it ideal for marketing teams.
Voilà best features
- Customize visuals with a range of design options and themes
- Share interactive visuals easily via links or embedded codes
- Collaborate with team members through shared projects
- Integrate with various data sources for seamless import
Voilà limitations
- Limited offline functionality hampers usability in low-connectivity areas
- The tool lacks an extensive range of SWOT-specific templates
Voilà pricing
- Free Forever
- Premium: $8/month
- Ultimate: $24/month
Voilà ratings and reviews
- G2: Not enough reviews
- Capterra: Not enough reviews
💡 Pro Tip: Wondering how to conduct a SWOT analysis in project management?
Here are some tips to follow:
- 📝 Break down project goals to identify strengths and weaknesses
- 📊 Use data-driven insights to spot opportunities for growth
- ⚠️ Analyze potential risks and threats to prepare for challenges
- 🤝 Collaborate with your team to refine strategies and ensure alignment
7. Lucidchart (Best for creating professional SWOT diagrams integrated with workflow tools)
Looking for apps that specialize in creating detailed SWOT analysis charts? Lucidchart is your answer!
This online tool considers external and internal factors to visualize your business’s strengths, weaknesses, threats, and opportunities. Simply choose a ready-made SWOT analysis example/template and get started.
Additionally, since Lucidchart is also highly collaborative, you can invite your team to the whiteboard and develop strategies together.
Lucidchart best features
- Utilize data linking to connect diagrams with live data sources
- Access advanced features such as conditional formatting for data-driven visuals
- Use the intuitive drag-and-drop editor for easy diagram creation
- Integrate with tools like Google Workspace and Microsoft Office
Lucidchart limitations
- The tool’s steep learning curve may delay quick adoption for new users
- Advanced features are behind a paywall
Lucidchart pricing
- Free Forever
- Individual: $9/month
- Team: $10/month per user
- Enterprise: Custom pricing
Lucidchart ratings and reviews
- G2: Not enough reviews
- Capterra: 4.5/5 (2,100+ reviews)
While going through the online reviews of Lucidchart, we noticed a lot of users specifically like it for its versatility—this feedback testifies to this:
8. EdrawMax (Best for creating advanced SWOT diagrams with customizable templates)
EdrawMax stands out for its AI-powered capability to generate detailed SWOT analyses from basic inputs. Provide fundamental details about your business environment’s internal and external factors, and the AI handles the analysis, delivering a comprehensive SWOT matrix.
In addition, the tool’s generated SWOT analysis is visually engaging, featuring diagrams, charts, graphs, and other pictorial elements, making it easy to interpret and present findings effectively.
EdrawMax best features
- Access a clean, user-friendly interface suitable for beginners
- Create SWOT analyses with pre-designed templates and symbols
- Utilize multiple file formats for export, including Word, Excel, and PowerPoint
- Integrate with tools like Dropbox, Google Drive, and OneDrive
EdrawMax limitations
- The tool lacks real-time collaboration features
- Advanced features are locked behind a paid subscription model
EdrawMax pricing
- Subscription Plans: $45.99/year
- Lifetime Plan: $245/year
- Lifetime Bundle Plan: $312/year
- For Teams: $595/year
- For Business: Custom pricing
- For Student: $99/year
- For Educator: Custom pricing
EdrawMax ratings and reviews
- G2: 4.3/5 (60+ reviews)
- Capterra: 4.5/5 (200+ reviews)
EdrawMax is highly admired by users for its ease of use and vast template library. This review accurately sums it up:
9. IvyPanda (Best for creating academic SWOT analyses)
Next on the list is IvyPanda. Primarily a student resource hub, the platform also offers a free project analysis tool for SWOT.
This tool allows for an objective analysis and evaluation of your business, covering all internal and external factors. It is user-friendly, intuitive, and customizable, enabling you to adjust layouts, colors, and more. You can also export your analysis in various formats, including DOCX, PDF, and PNG.
IvyPanda best features
- Generate SWOT analyses using AI-powered tools
- Use guided prompts to ensure a structured and thorough analysis
- Access relevant examples to guide users through the analysis process
- Get additional academic tools like essay and case study generators
IvyPanda limitations
- Users can’t personalize SWOT analyses due to limited customization options
- It does not offer integration with external tools, limiting its functionality for certain businesses
IvyPanda pricing
IvyPanda ratings and reviews
- G2: Not enough reviews
- Capterra: Not enough reviews
10. Upmetrics (Best for creating SWOT charts for startups and small businesses)
Upmetrics is a popular tool for generating SWOT analyses, especially if you aim to identify strengths, weaknesses, opportunities, and threats while formulating actionable strategies.
Its simple yet comprehensive structure suits small businesses and startups seeking in-depth competitor analysis.
Upmetrics best features
- Collaborate in real-time with team members on business strategy
- Export SWOT diagrams in various formats
- Utilize additional tools like financial forecasting and goal-setting
- Integrate SWOT analysis into business plans seamlessly
Upmetrics limitations
- Users need a paid plan to access all features
- Limited offline functionality makes it difficult to use on the go
Upmetrics pricing
- Starter: $9/month
- Premium: $19/month
- Professional: $49/month
Upmetrics ratings and reviews
- G2: 4.8/5 (20+ reviews)
- Capterra: 4.8/5 (60+ reviews)
Upmetrics is particularly popular among users for its seamless navigation—this review raves about it:
⭐ Special mention SWOT analysis generator tools:
- DesignCap: It is a straightforward tool for generating customizable SWOT analysis diagrams with an emphasis on simplicity and flexibility
- Visme: This tool is popular for creating sleek, visually polished SWOT analyses with a variety of design options to elevate your presentation
- Venngage: This platform can turn SWOT analysis into compelling infographics, perfect for visually engaging presentations
🧠 Remember: When using AI tools for competitor analysis, you need to ensure that the data you input is accurate and up-to-date to achieve reliable and actionable insights. Additionally, it’s essential to regularly review and refine your analysis, as market conditions and competitor strategies can evolve.
Maximize the Impact of Every SWOT Analysis and Make Smarter Decisions with !
A well-executed SWOT analysis provides invaluable insights into your business’s strengths, weaknesses, opportunities, and threats. With this information, you can make proactive decisions and craft strategies to tackle challenges, from internal inefficiencies to market shifts.
makes SWOT analysis fast and simple. Whether you’re assessing internal strengths or spotting external threats, its AI-powered tools and customizable templates help you work smarter and make better decisions.
Whether you’re building a SWOT analysis online, preparing SWOT analysis presentations, or brainstorming with your team, ’s all-in-one platform equips you with everything you need to move from strategy to execution.
So why wait? Sign up on and explore the potential for smarter strategies and faster growth today! 📈
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