There’s rarely a truly unique product on the market. Many companies offer similar solutions and products, yet only a few become consumer favorites. That’s the power of branding.
In fact, 76.7% of marketers agree that the primary goal of branding is to stand out from competitors.
That’s why tracking brand awareness efforts using brand tracking software should be a regular part of your marketing strategy.
But you don’t need to manually sift through branded search volume, website traffic, brand awareness surveys, and Google Trends data. Dedicated brand awareness tools can help make your job much easier.
In this article, we’ll explore some of the best brand awareness measurement tools to help you monitor, analyze, and grow your brand’s presence effectively.
Top 11 Brand Awareness Tools to Grow Your Visibility in 2025
Not sure which tool fits your brand awareness KPIs best? Here’s a side-by-side comparison of the top brand awareness tools to help you decide based on features, pricing, and user ratings.
| Tool | Best For | Key Features | Pricing* | Ratings |
| Brand awareness campaign management from start to finish for teams of all sizes | Campaign planning, Dashboards, AI assistant, task management, documentation, team collaboration | Free plan available; Custom pricing for enterprises | G2: 4.7/5, Capterra: 4.6/5 | |
| Hootsuite | Social media scheduling and brand mention tracking for large in-house teams | Content calendar, inbox management, social listening, analytics, AI sentiment tracking | Free trial available; Paid plans from $99/user/month | G2: 4.2/5, Capterra: 4.4/5 |
| Brand24 | Real-time brand monitoring and sentiment analysis for enterprises and large agencies | Mentions, sentiment detection, influencer insights, keyword alerts, AI assistant | Free trial available; Paid plans from $199/user/month | G2: 4.6/5, Capterra: 4.7/5 |
| Sprout Social | Social listening with audience engagement insights for large agencies | Smart inbox, audience reports, publishing workflows, sentiment tracking, AI insights | Free trial available; Paid plans from $199/user/month | G2: 4.4/5, Capterra: 4.4/5 |
| Semrush | SEO visibility and competitor benchmarking for large in-house teams or agencies | Keyword tracking, backlink audits, branded search, Market Explorer, AI content optimization | Free trial available; Paid plans from $139.95/user/month | G2: 4.5/5, Capterra: 4.6/5 |
| Mention | Reputation management and influencer tracking for mid-sized to large agencies and businesses | Real-time alerts, sentiment analysis, influencer scores, dashboards | Free trial available; Custom paid plans from $599 | G2: 4.3/5, Capterra: 4.7/5 |
| Meltwater | Global media coverage and brand perception for enterprises and large PR agencies | Global mentions, share of voice, media impact, AI sentiment analytics | Custom pricing | G2: 4.1/5, Capterra: 4.2/5 |
| SurveyMonkey | Brand awareness surveys and perception analysis for small to mid-sized companies | Survey logic, templates, segmentation, AI trend analysis, CRM/email integration | Free plan available; Paid plans from $30/user/month | G2: 4.4/5, Capterra: 4.6/5 |
| Google Analytics | Website traffic and campaign ROI tracking for in-house teams | Event tracking, funnel reporting, Ads/Search Console integration | Free | G2: 4.5/5, Capterra: 4.7/5 |
| Ahrefs | SEO-driven brand visibility and content strategy for enterprises and large agencies | Keyword ranking, backlink tracking, site audit, competitor insights, AI search tracking | Free trial available; Paid plans from $129/user/month | G2: 4.6/5, Capterra: 4.7/5 |
| Upfluence | Influencer-driven brand campaigns for enterprises and influencer marketing agencies | Influencer search, outreach automation, Shopify integration, campaign tracking | Custom pricing | G2: 4.6/5, Capterra: 4.3/5 |
If your brand suddenly gets mentioned by an influencer or covered by a niche media outlet, would you catch it in time to respond or amplify it? Good brand awareness tools keep you visible, strategic, and informed.
Here’s what to look for when shortlisting possible tools for your business:
- Tracks brand mentions, online presence, and brand perception across social and web, and alerts you in real time
- Measures social media engagement like followers, comments, and brand-related shares
- Monitors how your target audience engages with your content, including user-generated content
- Analyzes brand awareness campaigns, branded search volume, website traffic, and brand awareness metrics in one dashboard
- Compares competitor performance to benchmark your brand strategy
- Gathers brand sentiment and feedback through surveys, reviews, and direct audience insights
- Integrates with your other tools, such as Google Analytics, CRM, or your social media management tool
Here are some options that make it easier to monitor your brand’s presence, improve recognition, and get valuable insights into what’s working (and what’s not).
How we review software at
Our editorial team follows a transparent, research-backed, and vendor-neutral process, so you can trust that our recommendations are based on real product value.
Here’s a detailed rundown of how we review software at .
1. (Best for managing brand awareness campaigns from planning to execution)
Running a brand awareness campaign involves managing multiple deadlines, creatives, content approvals, and performance metrics. helps bring all of these moving parts together in one place, giving marketing teams full control from the first brainstorm to the final performance review.
Start with campaign planning. With Tasks, you can visually organize every campaign into manageable tasks and subtasks, each with clear owners, due dates, and priorities.
For example, a social media manager planning a new product launch can assign copywriting, design, approvals, and scheduling as separate tasks, all linked to the main campaign goal. The entire team can see what’s in motion and what’s stalled, reducing back-and-forth.
Marketing teams using stay accountable, especially when managing brand presence across multiple social media platforms or time zones.
For performance tracking, Dashboards let you create live views of key brand awareness metrics (for example, branded search volume, referral traffic, and social media engagement). This makes it easier to understand what’s working and optimize campaigns mid-flight.
is also compatible with tools like Google Analytics, HubSpot, and social listening platforms, giving you more flexibility to connect data sources that matter to your brand awareness strategy.
Brain, the powerful AI integrated through , is your always-alert assistant in everything you do. It does everything from searching the web to analyze brand mentions for the week to analyzing support tickets to generate sentiment summaries.
Sent out a customer feedback campaign using Forms? Ask Brain to analyze the responses for awareness metrics or recurring themes.
💡 Pro Tip: Here’s a quick guide on leveraging Brain for AI-powered marketing tasks.
For hands-off execution, ’s Autopilot Agents are ideal for busy teams running simultaneous brand awareness campaigns. Since these AI agents are fully integrated within your Workspace, they adapt in real time.
For example, when updates are added to the campaign task, an Autopilot Agent can instantly generate a contextual status report and share it with the leadership team via your internal channel.
best features
- Plan multi-channel brand awareness campaigns with timelines, task owners, and priorities
- Manage publishing schedules with a centralized, shareable content calendar in the Calendar View
- Create scalable marketing briefs, brand documents, and media plans using collaborative Docs
- Set up your brand awareness metrics using Goals and track them through customizable real-time marketing dashboards
- Cut time and effort in day-to-day tasks with Automations and customizable marketing templates
- Integrate with social media platforms, Google Analytics, and over 200 other tools
limitations
- Can feel overwhelming to new users due to the range of features and views
- Notification overload can happen without a thoughtful setup of alerts and watchers
pricing
free forever
Best for personal use
Free Free
Key Features:
unlimited
Best for small teams
$7 $10
Everything in Free Forever plus:
business
Best for mid-sized teams
$12 $19
Everything in Unlimited, plus:
enterprise
Best for many large teams
Get a custom demo and see how aligns with your goals.
Everything in Business, plus:
* Prices when billed annually
The world’s most complete work AI, starting at $9 per month
Brain is a no Brainer. One AI to manage your work, at a fraction of the cost.
Try for free
ratings and reviews
- G2: 4.7/5 (10,400+ reviews)
- Capterra: 4.6/5 (4,300+ reviews)
What users have to say about
This G2 user said:
👀 Fun Fact: The word “brand” comes from the Old Norse word brandr, meaning to burn. It originally referred to burning a mark into livestock to indicate ownership.
2. Hootsuite (Best for managing brand awareness through social media listening and analytics)
When your brand lives on social media—every comment, mention, and trend matters.
Hootsuite helps teams build and protect brand awareness by unifying content scheduling, engagement, and analytics in one dashboard.
Plus, its social listening features let you track brand mentions, sentiment, and competitor activity in real time, so you can respond quickly and stay relevant. OwlyGPT tracks sentiment in real time to make the most relevant content suggestions.
Hootsuite best features
- Track brand mentions, competitor trends, and sentiment with AI-powered social listening tools
- Schedule, publish, and manage content across all major social media platforms
- Benchmark social performance and get suggestions for the best times to post
- Automate replies, assign team tasks, and manage engagement from a single inbox
- Integrate with Canva, Google Drive, and 100+ tools for content creation and reporting
Hootsuite limitations
- Higher-tier plans are expensive compared to other brand awareness tools
- Some analytics and automation features are limited to enterprise-level plans
- Customer support response times can be slow, according to user reviews
Hootsuite pricing
- Standard: $99/month per user
- Advanced: $249/month per user
- Enterprise: Custom pricing
Hootsuite ratings and reviews
- G2: 4.3/5 (6,300+ reviews)
- Capterra: 4.4/5 (3,800+ reviews)
What users have to say about Hootsuite
This Capterra user highlighted:
3. Brand24 (Best for tracking brand mentions and sentiment in real time)
Brand24 focuses on one thing and does it exceptionally well: real-time brand monitoring. If your team wants to understand how your brand is perceived across the web, Brand24 gives you instant access to brand mentions, sentiment analysis, and influencer insights.
This brand management software scans blogs, forums, news sites, videos, podcasts, and social media platforms to capture conversations that often go unnoticed.
Ask the Brand Assistant AI any questions about your brand to receive updated responses drawn from sentiment analysis and your marketing data.
Brand24 best features
- Monitor brand mentions in real-time across a broad range of online sources and social media platforms
- Get AI-driven sentiment analysis to track changes in brand perception
- Identify top influencers and their reach in your industry
- Create custom reports to visualize brand awareness metrics over time
- Set up keyword alerts to track competitors, hashtags, and product names
Brand24 limitations
- Social media integrations are not as deep as traditional social media project management tools
- Historical data is limited depending on your plan
- Some users note occasional false positives in sentiment analysis
Brand24 pricing
- Individual: $199/month per user
- Team: $299/month per user
- Pro: $399/month per user
- Business: $599/month
- Enterprise: Custom pricing
Brand24 ratings and reviews per user
- G2: 4.6/5 (290+ reviews)
- Capterra: 4.7/5 (230+ reviews)
What users have to say about Brand24
This Capterra user noted:
👀 Fun Fact: Studies show using a signature color can boost brand recognition by up to 80%. That’s why you instantly associate red with Coca-Cola or blue with Facebook.
4. Sprout Social (Best for combining social listening with audience insights)
Sprout Social helps brands move beyond just publishing content to truly understanding their audience.
A DTC skincare brand, for instance, can use it to track how customers are reacting to a new product drop across TikTok and Reddit. Or a nonprofit might monitor brand mentions during a fundraising campaign to assess sentiment and adjust messaging in real time.
With built-in social listening and profound audience insights, Sprout makes it easier to measure brand awareness and shape brand perception.
Sprout Social best features
- Track brand mentions, competitor activity, and customer sentiment using real-time social listening tools
- Manage all audience conversations through a single, collaborative inbox
- Schedule and publish across platforms with built-in approval workflows
- Measure social media engagement and brand awareness metrics with custom reports
- Use AI-generated insights to refine messaging and connect with the right target audience
Sprout Social limitations
- Pricing may not be viable for smaller teams focused on basic brand tracking
- Advanced features like sentiment analysis and listening require top-tier plans
- Slightly steeper learning curve for users new to brand awareness measurement tools
Sprout Social pricing
- Standard: $199/month per user
- Professional: $299/month per user
- Advanced: $399/month per user
- Enterprise: Custom pricing
Sprout Social ratings and reviews
- G2: 4.4/5 (4,200+ reviews)
- Capterra: 4.4/5 (600+ reviews)
What users have to say about Sprout Social
This G2 user noted:
📮 Insight: Nearly half (46%) of knowledge workers juggle multiple tools—chat apps, notes, project management platforms, and scattered documentation—just to stay on top of their tasks. This fragmented setup creates confusion and slows progress.
brings everything together in one place. With built-in tools like Email Project Management, Notes, Chat, and the AI-powered Brain, your work stays connected, organized, and searchable. No more bouncing between apps—just streamlined productivity, all in one workspace.
5. Semrush (Best for measuring brand visibility through SEO and competitor analysis)
Running successful brand awareness campaigns requires more than just the evaluation of raw data. You need insights that help you understand how your brand’s content is performing.
Semrush brings clarity to that guesswork. It helps marketing teams see exactly how their content performs, which keywords draw traffic, and how competitors are positioning themselves.
For brand strategists focused on search visibility and multi-channel engagement, Semrush is a decision engine. The 360-degree view of your brand’s online footprint helps connect content efforts directly to growth outcomes.
Semrush best features
- Track brand visibility across organic, paid, and social channels in one dashboard
- Identify keyword and content gaps compared to top competitors
- Monitor branded keyword performance to measure brand recognition
- Analyze backlink quality and referral domains that shape brand authority
- Use Market Explorer to compare your brand’s online share versus competitors
Semrush limitations
- High learning curve for teams new to SEO or analytics tools
- Pricing may be out of reach for small businesses with basic needs
- Social media features aren’t as advanced as dedicated SMM tools
Semrush pricing
- Pro: $139.95/month per user
- Guru: $249.95/month per user
- Business: $499.95/month per user
Semrush ratings and reviews
- G2: 4.5/5 (2,700+ reviews)
- Capterra: 4.6/5 (2,200+ reviews)
What users have to say about Semrush
This G2 user said:
💡 Pro Tip: Struggling to keep your brand story consistent across every platform and audience? Learn how to use real-time insights and automation to your advantage in How To Use AI For Creating Your Branding Strategy, because smart storytelling starts with smarter tools.
6. Mention (Best for real-time media monitoring and brand sentiment analysis)
Most brands think they’ll hear about a crisis after it trends on social media.
The reality? The real damage starts long before that.
Mention enables marketing teams to proactively manage brand awareness, allowing them to spot reputation risks early, monitor competitors, and track sentiment in real time before issues escalate.
With 1 billion sources scanned continuously, it turns scattered conversations into clear insights you can act on.
Mention best features
- Track brand mentions across social media, blogs, forums, and news outlets in real time
- Customize alerts by keyword, sentiment, source, and geography for focused monitoring
- Analyze public sentiment with positive, neutral, or negative tagging powered by AI
- Identify influencers and high-impact voices using source influence scores
- Collaborate across teams with task assignments, notes, and shareable dashboards
- Identify key trends and track your brand’s share of voice with customizable analytics and automated reports
Mention limitations
- The interface can feel complex for new users
- Sentiment detection occasionally misclassifies tone
- The mobile app has fewer features than the desktop version
Mention pricing
- Custom pricing, starting at $599
Mention ratings and reviews
- G2: 4.3/5 (440+ reviews)
- Capterra: 4.7/5 (290+ reviews)
What users have to say about Mention
This G2 user noted:
7. Meltwater (Best for global media monitoring and brand perception tracking)
Let’s say your brand just launched a product in three different countries. While your social team is tracking engagement on Instagram, your PR team tries to understand how the launch was covered in news, blogs, and podcasts.
Meltwater helps unify that effort. It monitors brand mentions across social platforms and global media outlets to give you a comprehensive view of how your brand is perceived in real time.
If you’re launching a campaign in multiple markets or need to gauge brand recall during a PR push, Meltwater offers both the coverage and context to measure impact.
Meltwater best features
- Monitor brand mentions across global media outlets, social media platforms, podcasts, and print
- Track brand sentiment and media exposure with AI-driven analytics and dashboards
- Compare brand presence with competitors through share of voice and engagement metrics
- Contextualize insights and measure visibility across LLMs like ChatGPT, Gemini, Perplexity, Claude, etc., with Meltwater AI
- Identify media outlets, influencers, and journalists shaping your brand narrative
- Correlate media coverage with branded search volume, website traffic, and social buzz
Meltwater limitations
- Dashboard customization and report setup can feel complex for new users
- Pricing may not suit startups or smaller marketing teams
- Feature depth varies by plan, with advanced media intelligence reserved for higher tiers
Meltwater pricing
Meltwater ratings and reviews
- G2: 4.0/5 (2,300+ reviews)
- Capterra: 4.0/5 (90+ reviews)
What users have to say about Meltwater
This review on Gartner noted:
👀 Fun Fact: The now-iconic Nike logo was designed by a graphic design student in 1971. At the time, it cost only $35. Today, it’s one of the most recognizable brand marks worldwide.
8. SurveyMonkey (Best for running brand awareness surveys and tracking consumer perception)
SurveyMonkey helps teams run structured brand awareness surveys to uncover what’s actually landing with their target audience.
Whether you’re measuring unaided brand recall, testing messaging clarity, or evaluating shifts in brand perception after a campaign, SurveyMonkey makes it easy to collect and analyze those insights.
A CPG brand, for instance, might run a pre- and post-campaign survey to measure lift in brand recognition and compare results across demographics.
SurveyMonkey best features
- Run custom brand awareness surveys with skip logic, branching, and targeting tools
- Use pre-built brand tracking templates to measure recall, sentiment, and brand identity alignment
- Analyze survey responses with real-time dashboards and trend analysis
- Surface trends and patterns with SurveyMonkey AI
- Segment results by location, audience type, or campaign to refine brand management strategies
- Integrate with email marketing tools and CRM systems for follow-ups and remarketing
SurveyMonkey limitations
- It does not monitor organic, real-time conversations; it only captures what respondents report in a survey
- Custom branding, detailed analytics, and advanced logic are only available on higher-tier plans
- Response quality can vary if survey distribution isn’t well-targeted
SurveyMonkey pricing
- Free Forever
- Team Advantage: $30/month per user
- Team Premier: $92/month per user
- Enterprise: Contact sales for pricing
SurveyMonkey ratings and reviews
- G2: 4.4/5 (23,000+ reviews)
- Capterra: 4.6/5 (10,300+ reviews)
What users have to say about SurveyMonkey
This G2 user highlighted:
9. Google Analytics (Best for behavior tracking and ROI analysis)
If you’ve ever launched a campaign that brought in thousands of visitors but had no clue where they came from or what they did, Google Analytics was built to solve that.
GA4 offers a complete behavioral and engagement analysis suite for marketing teams trying to understand user behavior, campaign performance, and multi-platform journeys. Instead of tracking external brand mentions, this tool focuses on user behavior.
The real advantage is its event-based tracking, which helps you connect insights across websites, apps, and Google marketing tools like Ads and Search Console.
Google Analytics best features
- Track user behavior across web and app through advanced event-based tracking
- Visualize brand engagement with audience demographics, scroll depth, and video watch time
- Analyze marketing ROI using real-time attribution, funnel tracking, and cross-channel reports
- Integrate with Google Ads, YouTube, and Google Search Console to optimize brand presence
- Customize reports and dashboards to monitor brand awareness metrics in one place
Google Analytics limitations
- Steep learning curve for teams unfamiliar with GA4’s event-based structure
- Free version lacks premium funnel reports, unlimited data, and account-level support
- It only measures activity on your own digital properties and provides no insight into conversations happening elsewhere
Google Analytics pricing
Google Analytics ratings and reviews
- G2: 4.5/5.0 (6,400+ reviews)
- Capterra: 4.7/5.0 (8,100+ reviews)
What users have to say about Google Analytics
This G2 user noted:
💡 Pro Tip: Running campaigns across multiple clients without losing your mind? What Is Marketing Campaign Management shows you how to stay in control, hit deadlines, and keep clients happy.
10. Ahrefs (Best for SEO-driven brand visibility and competitive research)
Marketers often spend weeks guessing what content might perform well.
Ahrefs eliminates this guesswork by offering deep SEO and backlink intelligence that directly connects content strategy with measurable brand visibility.
From monitoring keyword performance to tracking who’s linking to your competitors, Ahrefs provides teams with actionable data to create brand awareness campaigns that directly tie in with existing marketing efforts.
Ahrefs best features
- Track keyword rankings across geographies and devices to measure brand presence in search
- Monitor backlinks and referring domains to assess brand recognition and authority
- Use Site Explorer to uncover content gaps, broken links, and top-performing pages
- Analyze content performance through organic traffic, keyword difficulty, and estimated value
- Monitor competitor brand mentions and search share to fine-tune campaign strategy
- Analyze and benchmark AI search visibility in popular LLMs like Gemini, ChatGPT, Google AI Overviews, etc.
Ahrefs limitations
- No social media tracking or direct brand sentiment analysis
- Limited real-time data compared to social listening tools
- Entry-level plans may feel expensive for small teams
Ahrefs pricing
- Lite: $129/month per user
- Standard: $249/month per user
- Advanced: $449/month per user
- Enterprise: $1499/month per user (annual commitment)
Ahrefs ratings and reviews
- G2: 4.6/5.0 (560+ reviews)
- Capterra: 4.7/5.0 (570+ reviews)
What users have to say about Ahrefs
This TrustPilot user said:
11. Upfluence (Best for influencer-driven brand awareness campaigns)
If your brand awareness strategy leans heavily on influencer marketing, Upfluence stands out.
This influencer marketing tool is built to help brands identify, vet, and collaborate with influencers while keeping real-time visibility on campaign performance. You can track content reach, engagement, and impact across platforms like Instagram, TikTok, and YouTube.
Upfluence also gives you advanced search filters to find influencers by audience demographics, engagement rate, and content type. This makes it easier to run highly targeted influencer campaigns that help you increase brand awareness.
Upfluence best features
- Search and filter over 3 million influencers based on niche, location, and audience stats
- Track campaign performance metrics like reach, engagement, and conversions
- Automate influencer outreach with customizable email workflows
- Integrate with eCommerce platforms like Shopify to track influencer-driven sales
- Monitor brand mentions and sentiment using built-in social listening tools
Upfluence limitations
- Pricing is not transparent and may be expensive for smaller brands
- The learning curve can be steep for teams new to influencer platforms
- It focuses exclusively on influencer marketing and does not provide broader brand monitoring or SEO visibility metrics
Upfluence pricing
Upfluence ratings and reviews
- G2: 4.6/5.0 (130+ reviews)
- Capterra: 4.3/5.0 (40+ reviews)
What users have to say about Upfluence
This G2 user noted:
Here are three additional tools that help build brand awareness:
- BuzzSumo: Helps identify high-performing content and key influencers to boost brand visibility
- Mentionlytics: Analyzes sentiment and tracks competitor mentions, with multilingual support, ideal for global brand monitoring
- Brandwatch: Provides deep consumer insights, trend analysis, and AI-powered sentiment tracking
and Let Your Brand Do the Talking
You can’t grow what you can’t measure; brand awareness is no exception.
Many brand awareness measurement platforms offer partial visibility: one tracks mentions, another shows traffic spikes, and another compares competitors. However, excels in uniting all these disparate components.
From task assignments to content calendars to live dashboards, builds the system that drives your brand activities. You don’t have to switch between tabs or wrangle multiple tools.
Because your campaign activities and brand metrics live in the same system, you can easily connect the work you do with the results you achieve.
As Dayana Mileva from Pontica Solutions put it:
Want to track real brand growth accurately? Sign up for now!
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