The rise of accounts impersonating original creators and influencers is spamming social media day by day. In order to end the nuisance of fake and spam content producers, Meta has taken a big step, removing around 10 million profiles that were clogging up Facebook with copy-paste content and misleading users. This move is part of Facebook’s broader effort to support real creators and make the platform a better place for authentic content.
Why did Facebook take this step? This is so because not all content on the internet is genuine and real. The ironic part is that Facebook knows it. A growing number of fake profiles have been copying posts, videos, and photos from real creators and reuploading them without any credit or value. Some even use AI tools to mass-produce spammy content.
To fight this, Facebook took down 10 million impersonator profiles and around 500,000 spammy or inauthentic accounts. These accounts saw reduced visibility, had their comments and content demoted, and were blocked from monetising their posts.
What Exactly Is Spam or Unoriginal Content?
Spammy content isn’t just annoying — it also drowns out real creators. Facebook says unoriginal content includes repeated reposting of others’ work without credit or meaningful changes.
It must be noted that Facebook is okay with reaction or commentary videos, trend participation with original takes, and remixes that genuinely add something new. However, it’s cracking down on reposts without permission or credit, copy-pasted AI content, and low-effort edits that add no real value.
What This Means for Content Creators
For creators who put in the work, this is a step in the right direction. Facebook wants to ensure that original posts get the attention, not the copies. It’s also testing ways to credit creators directly, like adding links back to the original post when duplicates are detected.
To stay visible and eligible for monetisation, creators should share original content, avoid third-party watermarks, keep captions clean and relevant, and focus on real storytelling over short or recycled clips.
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