Donald Trump is no longer a fastry. While the President of the United States recently published a Deepfake video featuring the arrest of Barack Obama, the politician also welcomed Coca-Cola to use cane sugar rather than corn syrup In some of its drinks sold in the United States. The announcement may seem harmless, but it actually hides an economic and ideological showdown between the former president, returned to power, and one of the agricultural pillars of the country.
The Coca War
It is a sentence posted on Truth Social which set fire to the powder: “I discussed Coca-Cola with the use of real cane sugar in its drinks in the United States, and they accepted“With this message, Donald Trump, claimed an active role in a historic change for Coca-Cola. On Tuesday July 22, the company confirmed that it was going to produce part of its American sodas based on cane sugar, partially abandoning high-fructose corn syrup (HFCS), omnipresent for decades in the US food industry.
Historically, this syrup is acclaimed because it is very cheapthanks to the massive subsidies granted to Midwest farmers, the electoral heart of the Republican Party. The choice of Coca-Cola, validated or encouraged by Trump himself, thus constitutes a symbolic and economic earthquake, which weakens one of the most powerful and politicized agricultural bases in the United States.
A very political taste case
Behind this decision hides an unprecedented alliance between Donald Trump and his Minister of Health, Robert F. Kennedy Jr. The latter, formerly a political adversary, made fight against junk food and ultra-transformed products one of the strong markers of his health policy. For him, corn syrup with high fructose content is a public enemy, potentially linked to the increase in obesitytype 2 diabetes, and metabolic diseases in the United States.
In addition to the health impact of the decision, the choice of Coca-Cola directly threatens the income of corn producers, and the Consumer portfolio. Importing or producing cane sugar on American soil is expensive, and this rocking could lead to the Price of sodas. On the political level too, the announcement is far from anecdotal: Donald Trump seeks to win back his electorate while expanding his base towards younger voters, made aware of health and ecology issues.
The Atlanta firm defends itself from any political position. According to its communication services, it would be a simple “Consumer experimentation”Aiming to respond to growing demand for less processed products. But coordination with Trump’s statements, and the latter’s direct thanks to business leaders leave room for doubt.
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