Why Is UPS Offering Lower Rates to Small Businesses?
It’s not easy for small businesses right now, particularly those that rely on shipping products. The tariff situation alone is causing some businesses to shutter their windows, and UPS seems to want to help alleviate that as much as possible.
“While our customers who have scale may be able to thwart the impact of rising costs due to tariffs, many of our SMB customers may not.” – Carol Tomé, CEO of UPS, on a July earnings call
On top of that, attracting small business owners is very much in the interest of UPS, as well. Many are looking for alternative shipping options after Trump got rid of the de minimis exemption and UPS could really cash in if they represent an attractive offer.
