If you’ve been eagerly awaiting Verizon‘s big Project 624 announcement ever since that codename first appeared on our radar a couple of months ago, the carrier might have disappointed you by unveiling a collection of AI-powered “customer experience innovations” today that doesn’t look hugely beneficial in a very concrete way at first glance.
But you can easily turn your frown upside down by taking a quick look in the benefits section of your My Verizon account right now. You don’t need to do any heavy lifting or jump through hoops to score a $20 Amazon gift card, which you’ll apparently find waiting for you in the myAccess platform (formerly known as Verizon Up).
That’s basically Big Red’s T-Mobile Tuesdays equivalent, and coincidentally or not, today happens to be a Tuesday. A Tuesday when Magenta customers can get $5 tickets to Brad Pitt’s new Formula 1 movie and… not a lot of other cool stuff, in case you’re wondering. Certainly nothing that can rival the convenience and sheer value of a free $20 gift card to the most popular e-commerce platform out there.
The promotion seems to be exactly as simple and as straightforward as it sounds, signaling a massive potential change in the way Big Red plans to treat its subscribers and try to steal as many as possible away from T-Mobile (and AT&T). Of course, you shouldn’t expect to get freebies of this magnitude every week from now on, but even if Verizon offers such amazing loyalty-rewarding perks from time to time, that sounds like a huge step forward for a notoriously stingy (and yet somehow still massively successful) wireless service provider.
