The Price of video games is increasingly starting to be a burning question in the video game industry. While we have experienced many inflations in several areas related to pop culture, that consoles (PS5 and Xbox Series X/S) see their price risingwhile usually the prices have always dropped over the previous generations over the years, we have something to be worried about the future.
Recently, it is the price of games that could experience a new increase. Until the previous generation, the basic price of a video game was 70 euros. From now on, The new price is 80 euros. Last month, with the launch of the Switch 2, Nintendo was the first to dare the price of 90 euros with Mario Kart World.
For several months, many companies like Capcom, Take Two or Sony have been talking about the possibility of leaving Some games at 100 eurosfor titles which aims to support players over many years with free content. Inevitably, everyone is already thinking about GTA 6expected for May 26.
During the last podcast on the Kit & Krysta channel, Shuhei Yoshida, the founder of Sony Interactive Entertainment Worldwide Studios (the PlayStation Studios), who left Sony at the start of the year, spoke around the current situation and the game prize. For him, video games have never been as accessible as todayeven at 80 euros.
80 euros, the ideal price of video games?
For Shuhei Yoshida, a real veteran of the industry, to whom we owe the creation of the PlayStation Studios and who has greatly contributed to the birth of success From the PlayStation brand from the 90s, video games did not never been as accessible as todayeven at 80 euros.
Selon Yoshida San, “Each game has a different value” And the most important thing is that the video game industry and its market remain as flexible as possible. Thus, it is up to the player to decide what price to invest in different games.
« When you look at the value that a good video game can offer in terms of entertainment, like Mario Kart 8, with so many people who have played there for hours and hours with a single purchase … and maybe some have paid for additional circuits. It is really up to the player to decide whether the entertainment provided justifies the price ».
According to Shuhei Yoshida, each game should not necessarily cost 70 or 80 euros. It is important to have more modest projects at 40 or 50 euros. On the other hand, the former PlayStation boss seems to agree with the visions of Capcom, Take Two or Sony concerning the price of certain titles.
Also according to Yoshida San, the new ways of playing, such as free-to-play, subscription services, or the explosion of independent games have allowed to make video games much more affordableallowing players to choose Experience and amount that they want to put in their games and additional content.
«Each game is not necessary to cost 70 or 80 dollars, because each game is different. The last decade has made the game incredibly affordable (…) Some see it in it, so they spend these 100 dollars (of skins, cosmetics, etc.). It is up to everyone to judge».
A way may be a little more delicate for the ex-boss of Playstation to say that fans will put the price they want to continue to take advantage of their passion. A bit like Randy Pitchford, the director of Gearbox and Game Director of Borderlands 4 had it more directly implied, targeting the “real fans” who will be ready to pay 80 euros for his next game.
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