Some Xbox players who use the mobile app were spammed with notifications on Wednesday.
Notifications appeared for users around 12:30 p.m. ET, with some receiving more than 10 messages in a few minutes. Some Xbox fans on social media reported being woken up by a barrage of spam texts.
The notifications read, “This is a dummy test message sent via braze, please capture a screenshot once you receive it. This should take you to the recently added gallery.”
The message doesn’t make sense as a blanket notification to all Xbox gamers. Some online have speculated that it was an internal system test and wasn’t meant to be sent to anyone outside Microsoft’s business.
On X, the official Xbox account apologized for the mishap. “The Xbox App got a little too enthusiastic with test notifications today. That’s on us, but it’s resolved now. Thanks for understanding, and we apologize for flooding your notifications.”
Microsoft’s response clarifies that this isn’t a broader issue and that the notifications aren’t a sign that your account was compromised or under attack by bad actors.
The service mentioned in the messages, Braze, is a customer engagement platform that describes itself as a way for “marketers to creatively engage with customers in real time across multiple channels from one platform.”
Recommended by Our Editors
The Xbox business has had a tumultuous couple of weeks, with Microsoft confirming Phil Spencer’s retirement after 12 years running the division. Asha Sharma, who previously led Microsoft’s CoreAI business, has taken over as CEO of Microsoft Gaming.
One of Xbox’s co-founders, Seamus Blackley, said in a recent interview that he believes Xbox is on the path to being sunset for Microsoft to focus on its AI business. “Microsoft is a company that is now about enabling its customers by enabling AI to drive things,” he says.
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