What Are Instagram Broadcast Channels?
In a nutshell, Instagram Broadcast Channels are messaging chats where creators can share content — like photos and videos — with their followers who’ve opted in.
While some have been quick to point out its similarities to messaging app, Telegram, the platform says this new feature is a result of Instagram embracing “how people communicate with each other, and how that’s changed.”
According to CEO, Adam Mosseri: “People actually share more photos and videos in DMs than they do in Stories in a given day. And they share more photos and videos in Stories than they do in [the] Feed.”
Once a follower joins a creator’s channel (or channels), they’ll be able to react to the creator’s messages, receive notification updates, and vote in polls:
It’s an easy way for creators to share timely updates, gather feedback, or tease upcoming launches.
They can even create broadcast channels specifically for their paid subscribers to share more exclusive content.
Instagram also plans to add more features down the line — like a live AMA (ask me anything) chat, or channels with multiple creators.
We’ll keep you posted.
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