Are you jumping between a dozen apps just to get through your workday? A project management tool here, a chat platform there, documents scattered across various cloud storage services, and 25+ browser tabs open at any given time?
The average knowledge worker switches between different applications nearly 1200 times per day. This constant context-switching costs organizations up to 9% of productive time per employee annually.
This juggling act drains more than just your time. It’s eating away at your focus, creativity, and ability to deliver great work.
But the solution isn’t just another project management tool. You need a unified platform—a place where you have everything you need to get work done: task management, real-time team communication, document collaboration, and even AI-powered workflow automation.
Something like an “everything app, for work”. Something like .
directly addresses this challenge by bringing your entire workflow into one cohesive platform. In this blog post, we’ll show you what makes unique—and why that matters for your team’s performance.
🎯 ’s One-Ups in 60 Seconds
- combines project management, knowledge management, and chat—all powered by AI that helps you work faster and smarter
- Chat connects conversations directly to tasks with AI-powered automation that keeps all your work in context
- Brain is ’s native AI that does more than just automate—it learns. It suggests actions based on your team’s habits, makes it easier to follow up on work, and even answers questions using your workspace’s knowledge
- Every team works differently. We get that. In , you get to customize views, workflows, and automation rules to fit your process, whether you’re managing Agile sprints or coordinating marketing campaigns
- is built to handle the needs of Fortune 500 companies, but is flexible and fast-moving, which makes it perfect for startup and solopreneurs too
- With industry-first features like AI-powered Chat and dynamic Whiteboards that support AI image generation and contextual task management, is designed to grow and adapt with you
For teams tired of disconnected tools and seeking a smarter way to work, offers a fundamentally different approach to project management and team collaboration.
Let’s explore exactly how reduces “work about work”, so you can focus on what drives results.
What Benefits Make Unique?
Unique Features that Set Apart
You know that feeling when you discover a tool that just gets how you work?
That’s . Here’s a quick rundown of 12 amazing benefits that make it so unique:
1. Project management that makes sense
Think about your typical workday. You’re juggling multiple projects, each with its own timeline, dependencies, and stakeholders. Traditional project management tools often force you to adapt your workflow to their rigid structure. flips the script.
’s task management features let you assign tasks and tackle what matters most with custom priority levels and smart sorting options.
Want to visualize your project as a Gantt chart in the morning meeting, switch to a Kanban board for your development team’s standup, and then pull up a calendar view for resource planning?
You can do all that (and more!) with 15+ Custom Views in .
Even better, your entire team can use different views of the same project simultaneously, each working in a way that makes sense to them and improves productivity.
📌 Here’s a real-world example: One of our enterprise customers, Finastra, the largest pure-play Financial Services software company, struggled with inconsistent campaign delivery due to a lack of centralized GTM plans.
After switching to , they saw a 30% increase in collaboration effectiveness and 40% growth in total GTM efficiency simply because regional teams could work with the same data in their preferred view.
2. Collaboration that keeps everyone in the loop
83% of knowledge workers rely primarily on email and chat for team communication, scattering vital information across disconnected channels and limiting effective collaboration.
Remember when you had to dig through endless email threads or chat messages to find that one crucial project detail? Those days are over.
With Chat, your conversations don’t just live alongside your work—they’re an integral part of it.
Picture this: You’re discussing a new feature with your team in Chat. Someone mentions an important requirement. Instead of hoping someone remembers to create a task later, you can do so—manually or automatically, using AI—right from your conversation.
But it doesn’t stop there. These tasks maintain their relationship to the original discussion, so you never lose that valuable context.
What makes Chat truly powerful is how it all works together:
- Start a quick audio-video SyncUp right from your chat window when a complex topic needs face-to-face discussion
- Use ’s native AI to summarize long discussions and catch you up automatically
- Find related tasks and documents for each conversation instantly with AI
- Create and share Whiteboards in that are connected to your tasks and docs, and even generate AI images, perfect for brainstorming sessions
No more switching between apps or losing track of important information. Your entire workflow, from casual chats to formal project planning, lives in one place, simplifying async work.
Vida Health, a virtual healthcare company, used ‘s integrated collaboration features to boost marketing ops productivity by 50%.
They also reported saving an hour every week searching for information and context, and reclaiming eight hours in meetings per week for all stakeholders.
That’s a lot of valuable time you can spend on productive work instead of digital housekeeping.
3. AI that truly makes your work easier
Let’s talk about AI. Not the buzzword kind, but the practical, everyday kind that makes you wonder how you ever worked without it.
Brain™ is like having a hyper-efficient team member who never sleeps, doesn’t take coffee breaks, and somehow remembers everything that’s ever happened in your workspace.
But what about ChatGPT, Claude, and Gemini, you ask? They’re all the same, right? Well, not really.
Here’s what makes ’s AI approach different: Instead of treating AI as a separate tool, we’ve woven it into the fabric of how you already work.
Imagine you’re in a morning meeting, discussing quarterly goals with your team. As you identify action items and create Tasks to organize and follow up on them, Brain can automatically create perfectly formatted subtasks from the task names.
What about those moments when you need to find something specific from a meeting three months ago? Brain remembers not just what was said, but understands the context.
Ask it, “What did we decide about the Q2 marketing budget?”, and it’ll pull information from relevant chats, project documents, and tasks to give you a comprehensive answer.
💡Pro Tip: Over 60% of a team’s time is spent searching for context, information, and action items. You can easily save 2-3 hours per week by using Brain to find and summarize previous decisions quickly.
Some other practical ways Brain makes your workday smoother:
- It auto-generates AI StandUps based on recent activities and completed tasks
- It analyzes your project data to predict potential delays and suggest ways to mitigate risks
- You can use it to create all sorts of content—from quick email replies to full-fledged, authoritative blog posts
- If someone asks a question in Chat that’s been answered before, Brain can instantly provide the answer, saving your team’s time
4. Everything in one place (no, really everything)
You’ve probably heard the “all-in-one platform” pitch before. But here’s why ’s approach to convergence is fundamentally different: We’re not just connecting different tools—we’re reimagining how they should work together in the first place.
Take Sarah, a product manager at a tech startup, who starts her day in Chat, discussing feature priorities with her team. As they talk, she opens a new Doc right from her chat window to draft requirements. Brain helps by pulling relevant information from previous discussions and existing tasks.
When they finalize the requirements, she converts key points into tasks with a single click—tasks that maintain their connection to both the original chat and the Doc.
, developers don’t need to hunt through multiple platforms when they ask about the context behind a specific requirement. Everything is connected: the initial discussion, the requirements doc, the task details, and subsequent conversations.
In most setups, you’d need at least four different tools to execute this workflow. In , it’s one fluid workflow where each piece naturally flows into the next.
One of our customers, RevPartners, shared an interesting metric: After fully embracing ’s convergence approach, they reduced their software subscription costs by 50%. They got the power of three tools in one platform for half the price. But the real value wasn’t just in cost savings—their team reported:
- 64% faster service delivery with Templates
- 83% decrease in project planning time (from 30 minutes to 5 minutes)
- 36% more efficient status meetings
5. Customizable workflows that adapt to your style
Ever feel like you’re fighting against your project management tool instead of having it work for you? That’s a common frustration we’ve solved with ’s customizable workflows.
Instead of forcing you into a predefined box while managing projects, ’s Custom Fields let you build workflows that mirror your team’s operations.
You can use them to capture and display the exact data you need for every task in , whether it’s deadlines, budgets, project stages, or client preferences. With custom dropdowns, checkboxes, date fields, numbers, or even progress bars, they ensure every task has the context your team needs to move forward.
’s Custom Task Statuses further support this. A design team, for example, might need statuses like “In Design,” “In Review,” and “Ready for Development,” while a content team needs “Draft,” “Editing,” and “Scheduled.”
With , you can create unique workflows for each team, project, or even individual task list. What makes this truly powerful is the ability to create conditional workflows to automate repetitive tasks.
For example, you can set up Automations where:
- When a task status changes to “Ready for Review,” it automatically gets assigned to your QA team
- If a task sits in “In Progress” for more than 5 days, it triggers a notification to project managers
- When someone adds the “Urgent” priority tag, it creates a notification in your designated Chat channel
6. Real-time reporting that tells the story behind your data
Forget static reports that are outdated the moment you generate them. Track progress with real-time reporting in . It gives you a live pulse of your projects with dashboards that update as work happens.
Let’s say you’re managing a product launch. Your Dashboards can simultaneously show:
- Sprint progress across different teams
- Resource allocation and capacity
- Budget tracking with burned vs. remaining hours
- Timeline and Gantt chart views in with milestone completion rates
- Risk indicators based on task delays or blockers
You can drill down into any metric with various measurement cards and charts to see the underlying data.
For example, if you notice your team’s velocity dropping, you can click through the line chart to see exactly which tasks are taking longer than estimated and why. This helps you manage resources better.
🧠 Fun Fact: user, Stanley Security, reported a 50% decrease in time spent on report building & sharing since switching to . Numbers in do more than adding up; they line up to tell a story!
7. Time tracking that counts (more than hours)
Do you believe time-tracking is important for knowing how long tasks take? Think again. It’s also about understanding how your team spends their time so you can make better decisions.
’s native project time tracking helps you do exactly that.
But that’s just the beginning. Here’s what makes it special:
- Start tracking time directly from any task (on desktop and mobile)
- Categorize time entries automatically based on task tags and Custom Fields
- Use the built-in Pomodoro timer for focused work sessions
- Track billable vs. non-billable hours with custom rates
🔑 What’s the real-world impact of this time-tracking reporting?
You may find your billable hours increase simply because you start capturing all client work more accurately. And, your project estimates may improve with access to historical time data for similar tasks.
8. Templates that turn best practices into standards
Who doesn’t love shortcuts? If there’s a smarter, faster way to work, will find it.
That’s why users love our project management templates!
Templates in aren’t your basic, cookie-cutter patterns; they’re dynamic blueprints that capture your team’s best practices.
Whether you’re setting up a new client project, planning a product launch, managing multiple vendors, or organizing a marketing campaign, templates help you maintain consistency while saving valuable setup time.
Some use cases for making the most of templates:
💡Pro Tip: Use ’s template variables to make templates even more powerful. When you create a new project from a template, you can automatically populate Custom Fields, dates, and assignees based on your inputs.
One of our customers reported reducing their new project setup time from hours to minutes using this feature. Listen to their story below!
9. Mobile app and integrations: Your complete workspace in your pocket
Your work doesn’t stop when you step away from your desk, nor should your ability to stay productive. ’s mobile app lets you:
- Create and update tasks with full formatting capabilities
- Track time with a single tap
- Use instant messaging via Chat for sharing quick updates
- Access all your docs and files offline
Talk about a full-featured workspace that fits in your pocket!
What makes it even more powerful? ’s deep, two-way integrations that make your existing tools work better together. Think of it as adding a layer of intelligence to your tech stack rather than simply creating another connection point.
➡️ Take our Zoom integration, for example. In addition to letting you start and jump into Zoom meetings right from your Tasks, it also ensures recordings and transcripts are automatically attached to the relevant task, keeping all the context in one place.
And this is just one app. Imagine how much more productive you can be with ’s 1000+ integrations, including:
- Development tools: GitHub, GitLab, Bitbucket
- Design tools: Figma, Adobe Creative Cloud
- Communication apps: Slack, Microsoft Teams
- File management apps: Google Drive, Dropbox, OneDrive
- Calendar sync: Google Calendar, Outlook
- And many more via Zapier
10. University: Grow 1% Every Day
Learning a new tool can be overwhelming, which is why we’ve created University—a comprehensive learning platform that grows with you. Unlike traditional help centers, University adapts to your role and experience level, offering personalized learning paths that match your needs.
Through University, you get to:
- Complete self-paced role-specific courses for best adapting to your workflow
- Earn certifications that demonstrate your platform expertise
- Access live training sessions with experts
If you want to see a faster adoption rate and report fewer support tickets using our platform, you now have the inside scoop on how to do it!
11. Affordability and scalability: Enterprise power at a startup price
We believe powerful tools shouldn’t be reserved for enterprise budgets. ’s pricing model is built on the principle that you should only pay for what you use, with the flexibility to scale as your needs grow.
Our Free Forever plan, for example, suffices for many small teams as their primary project management tool. As you grow, our tiered pricing ensures you’re not paying for features you don’t need while having access to everything you do.
👀 Did You Know? Brain is more affordable (and contextual) than ChatGPT. You can add it to any paid plan on for just $7 per member per month!
12. Customer support that cares
Tired of talking to support execs who don’t understand your real-world challenges?
When you reach out for help to , you’re connecting with product experts who really are the best at what they do. They’re masters of the platform, sure, but they also have a knack for not giving up till your issues are fixed.
We swear by hard work (also one of our core values!) but we recognize sometimes our platform may not work exactly the way you want it to.
So, our support team is available to you 24/7 through multiple channels:
- Live chat
- Video calls for complex troubleshooting
- Detailed email support with screen recordings
- Community forums moderated by power users
- Priority support for enterprise customers
Our support is unique because we treat customer success as a philosophy, not merely a department.
The bottom line? Distractions, scattered tools, rigid workflows—no matter what your productivity killer is, as our powerful feature set shows, is the solution.
How Different Teams Transform Their Work with
We get it. We’re , talking about . We can practically hear the eye rolls. So we’ll let our customers do the talking for us. 🤩
Here are our best customer success stories of teams transforming their workflows with .
Technology teams: From starting up to scaling up
Software development teams face unique challenges in coordinating complex projects while maintaining agility.
⚠️ Sam Pavitt, Head of Product at Gatekeeper, faced a pivotal moment in his career when he had to create a scalable architecture that would solve his team’s modern project management problems.
🔁 Having previously championed Jira in various roles, Sam was determined to replicate its success at Gatekeeper. However, he quickly learned that the CEO had a strong aversion to Jira due to its restrictive nature, inflexible workflows, and inherent complexity for non-tech teams. This prompted him to explore , a platform already in use across the company for various teams.
🏆 In just two years of using , Gatekeeper‘s product management and development teams have thrived. They achieved a 50% reduction in admin bottlenecks and streamlined workflows without needing a dedicated admin. ’s flexibility allowed them to adapt their software development life cycle (SDLC) processes seamlessly.
Sam highlighted three key advantages that made superior for his team:
- With custom tagging capabilities, product owners could effortlessly manage sprints and backlogs without needing SQL-like queries, enhancing collaboration across different squads
- Unlike Jira, where a single admin often bottlenecks productivity, empowers all team members to manage configurations and workflows independently
- ’s absence of rigid structures allowed Gatekeeper to tailor their SDLC processes freely, eliminating frustrations associated with Jira’s restrictive status transitions
By embracing , Gatekeeper improved project visibility and fostered a culture of collaboration among technical and non-technical teams.
Marketing teams: Orchestrating complex campaigns
Marketing teams juggle multiple campaigns, deadlines, and deliverables across various channels.
⚠️ Shopmonkey, a cloud-based auto repair shop management platform, faced a real challenge with its marketing approvals. With a growing team and requests coming in from all directions—Notion, Google Docs, Slack—it was tough to keep track of projects and who was doing what.
🔁 Rachel Gilstrap, the Marketing Project Manager, noted that this chaos led to missed information and delayed approvals. To tackle this, Rachel took the lead on implementing . She became certified and tailored the platform to fit her team’s needs.
🏆 The results were impressive: they achieved a 50% reduction in review and approval times and a 33% decrease in the time it took to complete design requests.
Now, with ’s streamlined processes, automated workflows, and customizable views, Shopmonkey is not only more organized but also more efficient—completing over 230 tasks in just five months! This includes 404 new advertisements, 46 new email campaigns, and nine events. They’ve also released three different products in under three months.
Enterprise teams: Growing without pains
Large enterprises often have a hard time maintaining visibility and consistency in processes.
⚠️ VMware, a big player in multi-cloud services, faced some real challenges as they tried to streamline their operations. With over 10,000 employees, project requests were all over the place—coming in through email, Slack, and meetings. This scattered approach made it hard for teams to stay on the same page and slowed down reporting and goal tracking.
🔁 To tackle these issues, VMware decided to partner with . Teresa Sothcott, the Manager of the Project Management Office, explained that they needed a single platform to manage everything efficiently.
🏆 With , they saw an incredible 8x improvement in project intake and prioritization. Automations helped cut down on busy work, letting teams focus on what really mattered. Now, with all their work in one place, VMware has a clear view of projects and can make quick, informed decisions.
All these examples share a common thread: ’s adaptability allows all types and sizes of teams to build workflows that match their unique needs while maintaining the benefits of a unified work hub. Whether you’re a two-person marketing startup or a global tech enterprise, ’s scalability ensures your workspace can grow and evolve as you do.
A Comprehensive Comparison of with Other Tools
| Feature | Asana | Monday.com | Notion | Jira | |
| Task management | Advanced with automation, recurring tasks, dependencies, and custom statuses. | Good, but recurring tasks and dependencies require higher-tier plans. | Strong task management but dependencies and automations can feel clunky. | Limited for structured task workflows. Strong in free-form organization. | Excellent for issue tracking but less intuitive for general task management. |
| Views | List, Board, Gantt, Calendar, Mind Maps, Table, Workload, Box, Activity, Everything, Docs, Forms, Whiteboards, Map, Forms, and Timeline views. | Limited to List, Board, Calendar, Timeline, and Gantt views (premium). | List, Board, Timeline, Calendar, and Gantt views. | Database-style views: Table, Kanban, and Calendar. No Gantt. | Scrum and Kanban boards, plus Backlog and Sprint views. |
| Customizability | Fully customizable: statuses, fields, workflows, and templates. | Some customization, but limited without premium plans. | Good customization for boards and workflows. | Highly customizable databases, but lacks structure for task workflows. | Custom workflows and fields for issues. Best for tech teams. |
| Collaboration | Built-in chat, in-task comments, threaded discussions, file sharing. | In-task comments but lacks real-time chat. | Comments and updates, but no real-time chat. | Comments in pages/databases; no chat. | Comments on tasks/issues. No chat. |
| Automation | Built-in, powerful templates, customizable triggers. | Only in higher-tier plans, with fewer templates. | Built-in automation with visual workflows. | No automation for tasks; limited database formulas. | Advanced automation for development workflows. |
| Integrations | 1,000+ integrations, including Slack, Google Drive, and Zoom. | 100+ integrations, including Slack and Google Drive. | 50+ integrations, good for CRM and marketing tools. | Basic integrations; relies on APIs for more options. | Strong for development tools like Bitbucket, GitHub. |
| Reporting & analytics | Advanced dashboards, workload, time tracking, and goal tracking for project progress. | Basic reporting in free tier, advanced in premium. | Strong reporting but lacks advanced analytics in lower tiers. | Limited analytics; best for content-related tracking. | Advanced reporting for Agile metrics like velocity and burndown charts. |
| Time tracking | Built-in. | Built-in. | Built-in. | No native time tracking. | Built-in |
| Templates | Pre-built and customizable templates for tasks, docs, workflows. | Task templates in premium plans only. | Decent template options but less variety in functions and use-cases than . | No structured templates; users create their own. | Minimal templates for software teams. |
| Hierarchy & organization | Comprehensive: Spaces, Folders, Lists, Tasks, Subtasks. | Projects and tasks only; subtasks are limited. | Boards and groups; no deep hierarchy. | Flexible but lacks structured task layers. | Projects, issues, and subtasks. Best for technical hierarchies. |
| Knowledge base | Docs tool with linking, real-time editing, and task embedding. | No built-in knowledge base. | No built-in knowledge base. | Excellent for knowledge management. | Minimal built-in support for docs. |
| Mobile app | Fully featured with offline access and robust functionality. | Solid, but features are more limited than desktop. | Strong mobile app with customizable notifications. | Limited functionality; best for note-taking. | Basic mobile app for viewing and editing issues. |
| Ease of use | Intuitive UI with drag-and-drop features and onboarding guides. | Clean UI, but advanced features need effort to learn. | Easy onboarding but cluttered interface for larger teams. | Simple but lacks task management depth. | Complex UI tailored for developers. |
| Agile project management | Built-in features like Sprints, Agile Dashboards, Burndown Charts. | No native support; needs manual setup. | Limited Agile support. | Minimal Agile tools. | Best-in-class Agile support. |
| Pricing | Free plan includes nearly all features; paid plans scale affordably. | Free plan lacks advanced features; premium plans are pricier. | Expensive for small teams; limited free plan. | Free and affordable plans, but lacks advanced PM features. | Paid plans are expensive; designed for larger teams |
Ditch the Work about Work—Get More Stuff Done with
We started this discussion by discussing the challenges of disconnected work.
Approximately 92% of knowledge workers are at risk of losing important decisions due to scattered documentation, with just 8% using project management tools to track action items.
But through each feature and example we’ve explored, one thing becomes clear: there’s a better way to work.
isn’t just another project management software to add to your tech stack. It’s an opportunity to fundamentally rethink how your team collaborates, communicates, and gets work done. Whether you’re managing complex product launches, coordinating marketing campaigns, or leading enterprise-wide initiatives, adapts to your needs while maintaining the context that makes work meaningful.
The best part? You don’t have to take our word for it. ’s Free Forever plan gives you access to a fully functional workspace where you can experience firsthand how features like AI-powered Chat, custom workflows, and real-time collaboration can make you more productive.
Ready to achieve project success? Here’s how to get started:
The future of work is about bringing everything together—your tasks, your conversations, your documents, and your team—in one intelligent platform. is leading this transformation for project teams, and we invite you to be part of it.
The question isn’t whether you need a better way to work. It’s how much longer you can afford to work the old way.
Get started with today and experience what true workplace convergence feels like.
Everything you need to stay organized and get work done.
