6 Benefits of Using an Instagram Link in Bio Tool
There are a number of reasons you should be using a link in bio tool on Instagram. We’ve narrowed it down to the top six.
Benefit #1: Drive Traffic Outside of Instagram
The number one benefit of using a link in bio tool is the ability to drive traffic outside of Instagram.
This could include encouraging your audience to read a full article, shop a new look, or sign up to an event.
With Link in Bio, you create a fully customized landing page (hello brand colors and fonts 👋) with unlimited button links and a clickable version of your Instagram feed.
Plus, with our Mailchimp integration, you can collect emails, get more newsletter subscribers, and grow your email audience too.
Ready to drive more traffic from Instagram? Create a account today and turn your Instagram feed into a clickable landing page!
Benefit #2: Support Your Brand Identity
A link in bio landing page is like a mini-website for your Instagram account — and it’s a great opportunity to bring a visual pop of personality to your stylish bio for instagram.
With our tool, you have the flexibility to customize your landing page so your followers recognize your brand the second they tap in.
Under the design tab, you can choose from a light, dark, or custom landing page theme. If you use the custom theme, you can pick a background color, button colors, font style and color, button shape and more.
You can even upload specific color hex codes to use your exact brand colors, just like Heir Watch did with their landing page:
Talk about brand aesthetic being on point across all channels👌
Benefit #3: Highlight a Specific Campaign or Video
When you use a link in bio tool, you set the stage. You have the choice on what you want to highlight and how.
‘s Link in Bio tool allows you to get creative with the Featured Media option:
You can either include a YouTube video of your choice, highlight your most recent feed post, or drive traffic to your most important links.
Benefit #4: Drive Product Sales
If you want to turn your Instagram followers into paying customers, using a link in bio tool is one of the best ways to do it.
With Link in Bio, you can tag posts with specific product pages on your website — making it easier for them to shop your feed.
Benefit #5: Learn What Makes Your Audience “Click”
With a Link in bio page, you can collect and track insights beyond Instagram’s built-in offerings.
You can see exactly what attracts your audience and makes them click.
And this is valuable audience interest information – you can use data to help inform your Instagram strategy.
You may learn that your audience loves clicking through to read blog posts on a specific topic and not so much another.
With Link in bio’s analytics, you can track overall landing page views, button clicks, feed post clicks, and your overall click-through rate.
Benefit #6: Cross Promote Your Other Social Channels
You can use a link in bio landing page to cross-promote all your social media channels.
With ‘s tool, you can add a bio and attach links for every single one of your social channels.
Your TikTok, LinkedIn, Twitter, Facebook, Pinterest, email… all in one place.
Benefit #7: Drive Sales with Affiliate Links
Let’s say you want to monetize your Instagram. Enter affiliate links.
This is part of affiliate marketing—a performance-based program where you can sign up for an available campaign and share a custom link; any time someone buys something using your link, you get paid a commission.
You don’t need a formal one-on-one partnership in place to promote a brand’s products as an affiliate; you just need to sign up with a trusted affiliate network like Mavely or Rakuten.
Using a link in bio tool, you can not only promote multiple affiliate offers at the same time, but also track clicks and sales more easily in a central tool.
