What to post on LinkedIn: 30 ideas plus examples

Not sure what to post on LinkedIn? While it’s a professional network, you can still have some fun and let your personality shine. However, because this can be a difficult combination to master, we’ve put together 30 engaging LinkedIn post ideas (complete with examples) to help.

Read on to get ideas for what to post on LinkedIn, plus four expert tips to get more out of your content.

What to post on LinkedIn: 30 engaging ideas

You’ve opened LinkedIn and clicked into the “Start a post” text box to create your next LinkedIn post. But then you freeze. You have no idea what to start writing about.

We get it. We’ve all been there. To help you start turning the gears, we’ve put together 30 engaging LinkedIn post ideas, plus some real-life examples so you can see how other people and brands use the platform.

1. Share a video

Video content does well on LinkedIn. You can share several different types of videos:

• Horizontal professional-grade videos
• Vertical short-form videos
• Cross-posted videos from other platforms
• Screen recordings
• Webinar clips
• Really, any type of video

Here’s an example of a video post on LinkedIn:

Source: Renée Shaw

2. Share your hot takes

Got a hot take about your industry you want to share? Let it all out — but still stay professional, ya know? Sharing these takes can be a great way to find like-minded colleagues or start a disruption in your industry. (But, in a good way.)

Take a look at how this LinkedIn user shared her thoughts on bad content management:

Source: Lee Densmer

3. Showcase professional milestones

Got a big work anniversary or other major professional milestone? Sing it from the rooftops. This is what LinkedIn was made for!

Examples of things to share that fall under this umbrella include:

• New jobs
• Work anniversaries
• Promotions
• A shift to freelancing
• Starting a new company
• Obtaining a relevant certification
• Completing a huge project

If you’ve done something awesome about your work, you can bet your network of connections want to hear about it.

Take a look at this post to get an idea for how others share milestones like this:

Source: Sarah Li-Cain

4. Ask your audience questions

Get the conversation started by asking your audience questions. These could be basic questions like “What does your morning routine look like before you hop into work?” Or you could write more thought-provoking questions that require your audience to really dig into their answer.

Or, you could take a page out of this LinkedIn user’s book to crowdsource information from her network:

Source: Jenna St John

5. Share original data or industry stats

Teach your audience something by sharing hard data, statistics, and facts. If you or your brand have conducted your own original research, LinkedIn is the perfect place to share your findings.

Here’s a great example of a brand that shared their original data, plus a link back to learn even more:

Source: Typeform

6. Get (professionally) personal

Sure, LinkedIn is a professional network. But it’s still okay to get (professionally) personal and let your network in to get to know the real you a bit better. Or, share a more personal story with your audience.

Take this example below. While many people would keep something like a job that was a bad fit to themselves, Taylor was brave enough to share this learning experience with her audience:

Source: Taylor Ouellette

7. Share industry updates

Find out some important industry information, like a new trend or update? Share it with your audience to become a go-to place for discovering industry news.

Take a look at how this LinkedIn creator shared a major Instagram update with her marketing network:

Source: Yamini Batra

8. Call out bad industry practices

Sick of seeing some bad practices going on in your industry? Call. Them. Out.

One of the main ways to stop poor practices is to highlight the fact that they’re happening and call on your network to start addressing them and leading the way for change.

Here’s a great example of a freelancer calling out a poor practice in her industry:

Source: Emma Stokes

9. Post a micro lesson

Share a lesson with your audience. This could be a quick lesson you want to teach them, or a lesson you yourself learned and want to share with the class.

This creator took the latter route, sharing her own experience to warn others:

Source: Tas Bober

10. Share resources

Share useful resources with your audience. This could be anything from a blog post or ebook to a free guide or checklist. The only prerequisite is that it has to be something that your target audience could actually find valuable.

Here’s a great example of a LinkedIn creator sharing a freebie with her audience:

Source: Jessica Ribbens

11. Talk about an event

LinkedIn is the perfect place to talk about professional events like conferences, networking events, or webinars. Share that you will be attending an event, talk about an event you’ve already gone to, or promote an event that your brand is hosting.

Here’s an example of a post where a LinkedIn creator is sharing details about an event she attended:

Source: Angela Osorio

12. Toot your own horn

Why not give yourself a little shout out every now and then? It’s a great idea to highlight your own professional achievements, especially if you’re job hunting or looking for new clients.

Take a look at how this LinkedIn creator showed herself off on the platform:

Source: Heintze Malack

13. Highlight a customer or client

If you don’t want to just spotlight yourself, spotlight a customer or client. Share a case study or success story that showcases why others should work with you or your business. You could also share a customer review or testimonial with your audience.

This brand did a great job of condensing a case study down into one easy-to-read LinkedIn post:

Source: Kit

14. Talk about a book you’re reading or enjoyed

It doesn’t have to be all work all the time. Why not talk about a recent read you enjoyed? Start a LinkedIn book club or get recommendations for what you might be interested in reading next.

Buffer does a great job of sharing the books their team is reading. This fits in well with the brand’s company culture, as one of their employer perks is free books for all of their team members.

Source: Buffer

15. Poll your audience

Get your audience’s input, but in a more interactive way than simply asking a question and having them type out a response. With polls, you can make gathering feedback more fun for your connections.

Here’s a great example of what your next poll could look like:

Source: dslx Academy

16. Share a document

LinkedIn allows users to upload PDF documents that are scrollable within a LinkedIn post. This provides a unique content format that you can’t recreate on any other social media platform.

Consider the different ways you can use this type of content to share valuable information with your audience.

Here’s a great example of a document post on LinkedIn:

Source: Marketer Tips

17. Link to your website content

Use LinkedIn as a way to generate traffic to your website. While text posts perform well on the platform, you can also include links back to long-form content on your website, like a blog post, ebook, or other piece of content.

Here’s an example of a LinkedIn creator summarizing, then sending readers to a blog post she wrote:

Source: Sharan Phillora

18. Share job openings

Hiring? Your LinkedIn profile or company page is the perfect place to announce it. Share job openings and applications with your audience to increase the number of applicants you see.

Here’s an example of what this could look like:

Source: Natalie Franke

19. Promote new products, services, or features

Showcase feature or product launches as a part of your LinkedIn content strategy. This can be a great way to get your connections interested in making a purchase or signing up.

Here’s an example of how you could share this type of news from your LinkedIn page:

Source: Visme

20. Bust a myth

I’m sure there are some myths in your industry that could use a bit of busting. Next time you see one perpetuated, consider turning it into a piece of thought leadership content that you can share with your audience.

Take a look at how this creator used this type of LinkedIn post:

Source: Sweta Sharma

21. Be topical

Create content around a trending topic or time of year to be topical and relevant. When sharing content, always consider industry trends or even pop culture in order to boost engagement with your posts.

Here’s a great example of a topical pop culture reference. Each summer, the world is taken by storm by the reality TV show, Love Island, and this LinkedIn creator used the perfect meme of an islander from the show to create a relevant piece of content:

Source: Priyanka Naomi John

22. Share an opinion

Opinions. We’ve all got ‘em. Why not share yours with your audience?

This is a great way to position yourself as a thought leader in your industry, sharing your thoughts and opinions relating to your job or industry.

Here’s an example of an opinionated post:

Source: Sabreen Haziq

23. Share memes

Instagram and X/Twitter aren’t the only platforms for memes.

You can also add them to your LinkedIn posts as an eye-catching visual. Memes are a key part of any social media marketing strategy as they help you stand out while also sharing content in a relatable way.

Here’s a great example of a meme being used while still being a professional post:

Source: Connie Searson

24. Create LinkedIn articles

You can write and publish articles right on LinkedIn’s platform. Take advantage of this feature by sharing valuable insights or summarizing articles from your website, then sharing them in your LinkedIn feed.

Here’s a great example of a brand utilizing this feature:

Source: Visme

25. Share user-generated content (UGC)

Do you have customers who mention your brand on LinkedIn? Repost that content to share user-generated content (UGC) with your followers. This can also make your own content creation process even easier.

Here’s an example of a brand sharing a user post with their audience:

Source: Buffer

26. Highlight company accomplishments

Got some big company news? LinkedIn is the perfect platform for letting your customers know about it. Highlight big company achievements so your customers can celebrate with you.

Take a look at this example to see how it can be done:

Source: MailerLite

27. Have some fun

Mix work and play just a bit and let your hair down, especially through your personal brand. LinkedIn content doesn’t have to be stuffy – it can be fun and humorous, too.

Here’s a great example of a LinkedIn creator known for her social media industry updates. To throw her followers off a bit, she put together a fun list of fake social media updates:

Source: Annie-Mai Hodge

28. Use images

Images can also be a great way to grab attention. You can share photos, infographics, graphics, and more.

Take a look at this LinkedIn post to see it in action:

Source: Habito

29. Infuse humor

Be funny! Consider types of posts that can let you show off your funny side — yes, even on LinkedIn.

Take a look at this example to get a good idea of how you can infuse humor into work-related content:

Source: Chris Bakke

30. Spotlight your team

Whether it’s employees or colleagues, highlighting the people you work with showcases your appreciation and is also a nice way to recognize the hard work they do.

Look at this example of an agency owner tagging and highlighting all of the people he works with:

Source: Brooklin Nash

4 pro tips to elevate your LinkedIn posts

Before you’re ready to start, consider these four pro tips to elevate your LinkedIn content.

1. Start with a hook

As Raviraj Hegde with Donorbox says, “On LinkedIn, the first two lines are make-or-break for engagement — so open up with strong opinion, stat, or shocking insight.”

These two lines are key because LinkedIn only shows a few lines before offering the “See more” link. If you don’t start with an attention-grabbing hook, no one is going to want to see more.

Linara Samat, Content Marketing Manager at Dig Insights, shares a few tips for a killer hook that she’s seen success with:

• An intriguing question: “What if AI DID steal our jobs?”
• A shocking stat: “Only 3% of consumers say they trust marketers. That’s less than lawyers, bankers, and even car salespeople.”
• A relatable statement/question: “Let’s be honest, what was the last thing you asked ChatGPT?”
• A hot take — but like, actually hot: “Content is NOT king anymore. Distribution is.”
• A new play on a classic saying/thought: “Community is the new channel.”

2. Post at the right time

Timing can be everything when you optimize your social media posts. Make sure you’re posting at times when people are browsing LinkedIn — like first thing in the morning or on their lunch break.

However, you can also turn to tools like Hootsuite to find optimal posting times, then schedule your content to go live during those windows.

3. Don’t be overly promotional

Out of all 30 of those ideas, only a handful of them were actually promotional in nature. You should be building a network or community on LinkedIn, not using your posts to do nothing but sell.

Tom Jauncey, CEO at Nautilus Marketing, explains, “Lead with value, not ego. People are not on LinkedIn to be pitched to; they’re there to learn, connect, and grow. Posts that really matter ask questions, provide information, or share an experience everyone can relate to.”

4. Always include a CTA

Always end your LinkedIn post with some kind of key takeaway or call to action. This can be as simple as “Tell me your thoughts,” or as high-value as “Sign up for our product to test this new feature.”

Each of your posts should have a goal. Accompany that post with a CTA that relates back to that goal, whether it’s engagement, community building, or clicks.

3 free tools to help you brainstorm LinkedIn content ideas

While we’re huge fans of our OwlyWriter AI that’s built into Hootsuite’s Publisher, we also offer a few free AI tools to help you generate ideas for LinkedIn posts. These tools will change the way you build your LinkedIn content calendar.

Think of them as adding an experienced copywriting assistant to your team. And one who happens to know the algorithm inside out, works at 10x speed, and always delivers.

1. LinkedIn Post Generator

Still stumped for ideas of what to post on LinkedIn? Put AI to work for you and generate new, original content fast with our free LinkedIn post generator.

Powered by OpenAI’s ChatGPT 3.5 technology, our LinkedIn content tool can write in dozens of tones, from frank to friendly and everything in between.

2. Content Ideas Generator

Brainstorming takes more than one brain. But no one said it had to be a human brain!

Brainstorm with this free LinkedIn content idea generator to get an endless supply of ideas. Unlike humans, it never gets brain fog.

3. AI Caption Generator

This free AI Caption Generator works for LinkedIn and six other social networks.

You can even use the tool to rephrase existing captions you’ve already posted. Just paste your existing caption into the tool, and it will spit out three new captions ready to publish!

What to post on LinkedIn FAQs

What is the best content to post on LinkedIn?

There’s no one best type of LinkedIn post to create. Instead, it’s important to create a solid mixture of different content types and ideas.

What is the 4 1 1 rule on LinkedIn?

The 4-1-1 rule says that you should post 4 pieces of content sharing resources from others, 1 piece of your own educational content, and 1 piece of promotional content.

What content performs best on LinkedIn?

Text-based content actually performs really well on LinkedIn. So do short videos and document posts. Link posts don’t perform as well, so keep those to a minimum.

How often should I post on LinkedIn?

Aim to post 3-5 times per week on LinkedIn, sticking with workdays, rather than weekends.

Should LinkedIn posts be personal or professional?

While all of your LinkedIn posts should have a professional or work-related angle, you can still get personal and show off who you actually are.

Can I use AI to create LinkedIn posts?

AI can be a great help with brainstorming content ideas and outlining your LinkedIn posts. However, most of the content creation should be done by you.

What is a recommended post on LinkedIn?

A recommended post on LinkedIn can be anything from sharing a quick anecdote from your work day to highlighting customers and employees on your brand page.

Easily manage your LinkedIn Page and all your other social channels using Hootsuite. From a single dashboard, you can schedule and share content (including video), reply to comments, and engage your network. Try it free today.