Amazon Prime Day is here to unleash massive savings as we head into summer. Officially the longest Prime Day yet, the shopping event will span four whole days starting on July 8, 2025. There will be plenty of deals to choose from — many of which are already live — but the savings won’t last forever. If you’re looking to score the deepest of discounts, then you need to mark your calendars now.
We’ve got what you need to know on how long you have to shop as well as a few deals to get you started on your way. Plus, you can check out our Prime Day hub for in-depth coverage on what products are worth grabbing and which ones are worth passing on.
Everything you need to know about Amazon Prime Day 2025: Dates and deals
What time does Prime Day end?
Amazon Prime Day will officially come to a close at 11:59 p.m. PT on Friday, July 11, which means around 3 a.m. on July 12 for people living on the East Coast. Of course, just as deals pop up weeks ahead of the main event, many are also likely to linger past that deadline.
Best early Prime Day deals to shop
As most Prime-centric events go, Amazon’s already dishing out deals left and right weeks ahead of the main event. The best pre-Prime Day deals are mostly on Amazon’s own devices and services — including up to 48% off Fire TVs and accessories, up to 56% off Blink home security equipment, up to 42% off like-new Fire tablets, and more.
Here are the best early Prime Day deals you can shop before the big day(s). Note that some of these deals are Prime exclusives:
Mashable Deals
Early Prime Day Fire TV deals
Early Prime Day Fire TV accessory deals
Early Prime Day Blink home security deals
Early Prime Day Fire tablet deals
Early Prime Day eero deals
Amazon is also doling out some extra perks for Team Prime ahead of Prime Day. Members can save $10 on any GrubHub+ delivery order using the code PRIME10; get a free four-month trial of Amazon Music Unlimited; try Audible Premium Plus free for three months; get three free months of Kindle Unlimited; and claim some free video games via Prime Gaming.
