Some motorists go even further by affixing logos of other manufacturers such as Mazda, Honda or Rivian on their Tesla, just to blur the tracks. This phenomenon known as “tinkering”, which has already existed on a small scale, is gaining momentum in recent months. Next to ironic stickers of the type ” I bought this car before I know that Elon was crazy ” – which are sold by hundreds every day – some owners therefore opt for a more radical solution: make any distinctive sign of the brand disappear.
A loss brand
The approach goes far beyond the simple gag. In some cases, it is a real fear of reprisals. With Elon Musk’s positions, including his support for Donald Trump and controversial decisions at the head of X (formerly Twitter), Tesla has become a political target. Events take place in front of certain stores of the brand, charging stations are vandalized, and owners fear that their vehicle suffers the same fate.
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$TSLA sooooo popular
🤡 everyone is copying Tesla’s design pic.twitter.com/gtiUE8inhX
– Stonk King ((((🌕)))) (@stonkking4) March 2, 2025
On social networks, videos show a cybertruck displaying messages projected on his body, such as ” This truck already makes me quite ridiculous like that ». An assumed nose to the criticisms suffered by the model, but also a sign of the unease that settles.
Faced with this situation, the Tesla community now shares advice to “dive” its car. According to the manufacturer’s maintenance manual, a simple fishing wire removes letters and logos by slowly taking them off. The most meticulous use a hair dryer to facilitate the operation or alcoholic wipes to erase glue residues. On Amazon or Ebay, there are easily emblems of competing brands to be set as a replacement.
These tips will probably not deceive connoisseurs, but they translate a wider phenomenon: the driver’s relationship to their car is changing. Tesla, long synonymous with modernity and rupture with the traditional automotive industry, is becoming an embarrassing symbol for some.
Elon Musk, who built the brand on an image of innovation and avant-garde, is now witnessing a opposite phenomenon. In a few months, Tesla went from the status of an admired manufacturer to that of a brand that many seek to hide. A transformation that already weighs on sales and plunges the manufacturer’s stock market.
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