According to the latest idealo.fr study, consumer interest in 2025 Advent calendars has literally exploded, with an increase of +420% between August and September! A record which confirms an underlying trend: Christmas shopping can now be anticipated well before December 1st.
Far from being an impulse purchase, the Advent calendar becomes a planned ritual, allowing everyone to secure the most coveted models, whether limited editions, beauty boxes or LEGO calendars, while smoothing out their budget.
In addition, this year, entry prices are on average €2 cheaper than in 2024 at the same period, proof of increased competition between brands and distributors. The top searches illustrate the diversity of the market: Pokémon largely dominates, followed by major cosmetic references (Essence, NUXE, L’Oréal) and toy classics (LEGO, Schleich).
Also note the emergence of unexpected segments, such as tool calendars (Milwaukee, Wera, Bosch), which reflect the extension of the phenomenon to new audiences. In summary, 2025 marks a new stage in the popularity of Advent calendars, between increased anticipation, more competitive prices and an ever more eclectic offering. Discover our selection.
For the “little ones”
Funko Pop Five Nights at Freddy’s
Funko unveils its new Advent calendars. This year, you will have the choice between Pocket Pop! and the Bitty Pop!, even smaller, and delivered in their rigid display box. While the Bitty version offers Marvel superheroes as a backstory, horror fans will be able to expand their collection with 24 Pocket Pop! from the video game franchise Five Nights at Freddy’s.
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Jurassic World Renaissance
Mattel turns December into a paleontological expedition with its Jurassic World Renaissance calendar, which offers a reconstruction of the film released this summer. The originality lies in the construction: each of the 24 boxes contains either a dinosaur or an architectural fragment of the park. At €39.99, the calendar targets fans of big dinos as well as collectors and children.
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Polly Pocket: Gingerbread House
The Polly Pocket Advent calendar transforms waiting into a gourmet adventure, with a winter chalet that looks like gingerbread. After opening the entire calendar, your children will have access to a functional dollhouse, including 25 surprises, including two articulated figures accompanied by animals, furniture and themed accessories. Priced at €21.99 and recommended for ages four and up, this Mattel calendar offers a sustainable play ecosystem for fun beyond Christmas.
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Tonies Pompon
Tonies returns with a new audio Advent calendar. This year, it’s Pompon and the Christmas Lights that will transport the little ones into the magic of Christmas. A 120-minute story, which reveals one chapter per day until the big night. From three years old, the brand’s new figurine immerses us in a serial investigation, in which a little rabbit must solve the mystery of the missing lights to save the magic of Christmas. At €14.99, Tonies intelligently completes its range, and gives us an additional reason to fall for the new Toniebox 2.
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Harry Potter Honeydukes
Because Christmas also rhymes with sweets, Warner Bros. this year launched a 2025 Advent calendar featuring the Honeydukes confectionery. On the program, a large bric-a-brac of candies, accessories and official goodies, inspired by one of the most emblematic shops in Hogsmeade. Allow around €36 to treat yourself to this dive into the magical world of Harry Potter.
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For the “older ones”
The Christmas Ballad
Camille Collaudin reinvents the Advent calendar with The Christmas Balladan addictive novel that turns reading into a December ritual. You follow Angie, a clumsy window decorator, in an incredible adventure mixing romance, family mystery and urban combat. In addition to establishing itself as one of the sweetest romances of the season, we especially appreciate the mechanics of this Advent calendar, which requires you to unseal one chapter per day to advance in the narrative. At €18.95, the novel designed as a letter to Santa Claus is aimed at adults looking for a little magic.
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MAD Beauty X Star Wars
This year, MAD Beauty is pulling out all the stops, with two calendars centered on the Star Wars universe: one dedicated to Grogu, and one called Troopin’ Through the Snow, which pays homage to the Stormtroopers. For around €30, you will find 24 surprises designed to make you look good on Christmas Eve: bath bomb, aftershave, hand cream or even nail file… It’s impossible not to find what you’re looking for.
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DC Christmas
Tired of chocolates and trinkets? Treat yourself to a calendar that lasts. DC Christmas is a masterful invitation to explore the history of superheroes through the prism of Christmas. This luxurious 434-page album brings together 24 carefully selected stories from archives from the 1940s to the present. From Superman helping Santa Claus to Flash making sure a child gets his gift, to Batman singing carols to the Joker wreaking havoc on the festivities, each story captures the essence of the holidays across the DC Universe.
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For adults 🔞
Tenga Egg Advent Calendar
With 25 surprises instead of 24, Tenga is thinking big for Christmas. The Japanese brand is launching a new version of its Advent calendar, with 24 classic eggs, the brand’s best-sellers, with more than 33 million copies sold, and an exclusive gift for Christmas Eve. A nice surprise for people with penises, with a big name in sextech, offered at €99.99.
Advent Calendar Espace Plaisir x Womanizer
The partnership between Espace Plaisir and Womanizer continues this year, with a calendar that transforms December into a sensual journey. Among the 24 surprises to discover before the big day, we will appreciate the Womanizer Classic 2 with its matte black design and the connected We-Vibe Sync Lite, which have been in the Pantheon of the sextech market for several years now. For €159, the item also offers a host of cosmetics, accessories and intimate games, perfect for rekindling the flame in the middle of winter.
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Passage of Desire Deluxe Advent Calendar
The Passage du Désir Deluxe Advent Calendar innovates in 2025, since it is available in two distinct versions: one focused on Womanizer products, with a Classic 2 to be found at the foot of the tree, the other which gives pride of place to the Hyyo brand, which in just a few years has become one of the French distributor’s must-haves. Priced at €189, the calendar boasts more than €669 in product value, with eight sex toys, seven cosmetics, five accessories and four games to play as a couple.
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Dorcel Pleasure Calendar
The Dorcel 2025 Pleasure Calendar (again) as a very beautiful object for the holidays, with a golden design and 24 drawers to open during the month of December. We find the Womanizer Classic 2 (him again), seven sex toys from Dorcel, four accessories, four well-being products and eight fun games. Limited to 2500 copies and offered at €189 for a value of €709, the object capitalizes on the sulphurous heritage of its brand, and it is successful.
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Calendar of the Powerful After
The After Powerful Calendar innovates by offering an experience dedicated to latecomers, which runs from December 25 to 31. Designed as a well-deserved post-holiday ritual, it contains 7 well-being and pleasure surprises, selected to extend the sweetness and magic of Christmas beyond December 25. There you will find beauty products, accessories, and a host of little pleasures. At €159 for this limited edition, it is a luxurious gift set for those who want to extend the magic of the holidays.
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