UK-based qualitative analytics startup WholeSum has raised £730k to accelerate product development, expand its science and engineering teams and scale early enterprise deployments.
WholeSum offers a hybrid AI analytics layer for qualitative data, converting large volumes of free text into auditable insights. Designed to integrate directly via API, the platform outputs quantified, reproducible insights that can be dropped straight into existing analytics workflows.
A dataset of 10,000 responses – which can typically equate to weeks of work for a trained analyst – can be processed in seconds and is then passed to a deeper statistical analysis toolkit to inform decision-making.
The total investment combines grant funding from Women TechEU with a pre-seed round led by Twin Path Ventures. It includes participation from SFC and strategic angels via Ventures Together, including founders and operators from JustPark, Episode 1, ClearScore and Prolific.
“Qualitative insights have been trapped behind manual workflows and inconsistent methods for decades,” says John Spindler, partner at Twin Path Ventures. “WholeSum brings scientific rigour and automation to a universal problem. This is foundational infrastructure for how qualitative evidence will be generated and trusted in the future.”
Target markets for WholeSum are high-trust sectors such as research, healthcare and financial services where dependable qualitative evidence is crucial for better decisions and outcomes.
