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World of Software > Computing > Why CPG Brands Should Use Influencer Marketing in 2024
Computing

Why CPG Brands Should Use Influencer Marketing in 2024

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Last updated: 2025/05/01 at 3:07 AM
News Room Published 1 May 2025
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5 Reasons CPG Brands Should Work With Influencers & Creators

When it comes to working with influencers and creators, there are tons of benefits for CPG brands. Here are our top five: 

Benefit #1: Maximize ROI

The #1 perk of CPG influencer marketing? It doesn’t have to break the bank. 

Plus, when you leverage the steady engagement rates, supportive communities, and fees of Nano and Micro creators — you can maximize your ROI in a way traditional advertising can’t. 

Benefit #2: Enhance Social Proof

It’s simple: Building a rapport with an influencer and their engaged audience is the best way to spread the noble word about your brand.  

The cherry on top? A long-term partnership for maximized results. 

Learn more about social proof here: What Is Social Proof & Why Does It Matter?

Benefit #3: Gain Direct Access to Your Target Audience

Handing the reins to an influencer in your niche is the definition of going directly to the source — especially if they’re already a fan of your product. 

And when the majority of social media users crave “authentic” recommendations — collaborating with the creators they trust is key. 

Benefit #4: Boost Earned Media Value 

Another top benefit of CPG influencer marketing? Earned media value. 

Your influencer marketing is a ripple effect, meaning a solid campaign can lead to tons of free exposure that outlasts your initial investment. 

Benefit #5: Increase Traffic and Sales

If a trusted influencer in your niche recommends your product, it’s fair to assume you’re the real deal.

The result? More clicks to your website — and sales.

‘s influencer marketing tools let leading businesses discover their EMV, estimated ROI, and other real-time analytics. Schedule a call today.  

Partner with the right influencers, manage campaigns, and streamline reporting.

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