Why Should Creators Disclose Sponsored Instagram Content?
Authenticity is the bread and butter of influencer marketing.
Whether it’s a sponsored or organic post, users trust the creators they follow to provide genuine recommendations that align with their interests:
So, when creators post an ad without a disclaimer, it can feel disingenuous and their credibility may be called into question.
Not to mention, creators (and brands) can get into trouble with the FTC too.
Over the years, brands like Lord & Taylor and Teami have been charged with “hiring influencers who failed to adequately disclose that they were being paid to endorse [their] products on social media.”
The takeaway?
Be open and honest with your community about whether something is paid for (or gifted) — especially if you’re encouraging them to buy it themselves.
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