Why Influencer Marketing is Essential for B2B Businesses

Examples of Impactful B2B Influencer Marketing

B2B influencer marketing can drive massive success for companies.

Here are a few examples to draw inspiration from.

SEMRush’s “Influencer Weekend”

SEMRush is one to watch when it comes to B2B influencer marketing.

Rather than launch a traditional influencer campaign, content marketing platform SEMRush invited a variety of creators to a retreat weekend in London, England.

The campaign brought creators together for a weekend of collaboration and content creation in a new setting. 

The trip also had tours of the city and enabled the creators to meet and connect with one another; this lent itself to lifestyle content outside of brand promotions.

Campaigns like this highlight how you don’t need to strictly focus on promotion in your B2B influencer campaigns; you can have some fun with it and try new things.

The Content Studio’s “Cutting Room” YouTube Channel

Content agency The Content Studio (TCS) shows how smaller companies can take advantage of B2B influencer marketing.

TCS founder Tommy Walker interviews B2B marketing influencers—including the guy that Coca Cola turns to for content generation—to learn their secrets.

Published on YouTube, “The Cutting Room” is a great example of education-focused influencer content.

A business leader could watch a video, learn something new, and solve a problem for their business. Or they might realize they want true experts working on their content creation and hire TCS to do it instead of doing it alone.

Either way, TCS wins because their YouTube channel grows with every view, helping them both monetize on YouTube and increase their audience of potential customers.

’s Beyond Influence Podcast

That’s right, has our own podcast, Beyond Influence, that we use to connect with some of the best in the creator game.

Hosted by Kwame Appiah, our head of Influencer Engagement & Events who happens to be a creator himself, and ’s CEO Scott Sutton, we chat every week with tastemakers and experts in the influencer world.

Not only does this podcast allow us to connect with creators with cutting-edge insights, but we also get to show off our brand to our guests’ audiences. Talk about a win-win!

I promise we’re not being biased here… Beyond Influence is really good. You can listen on all of your favorite streaming platforms, catch weekly episodes on YouTube, or click the link below to explore all of our episodes so far.

B2B Growth With Influencer Marketing

Done right, influencer marketing is a profitable, successful marketing strategy for B2B businesses.

The key is to understand the nuances of B2B influencer marketing and have the right tools to navigate campaigns and partnerships. 

That’s where a tool like Influence comes in, giving you key features to find influencers, manage campaigns, and review in-depth analytics. 

Book a demo of Influence to start your influencer marketing campaigns today.