Why wait for Black Friday? Score the 65-inch LG C5 OLED evo TV for under $1,400 at Amazon.

TL;DR: As of Oct. 2, the 65-inch LG C5 OLED evo TV is on sale for $1,396.99 at Amazon.

Black Friday is looming on the horizon with the promise of deals on everything including laptops, headphones, robot vacuums, and of course, TVs. Now you could wait until leading retailers start launching their sales for real, or you could get ahead of the crowds and pick up a stunning TV for a low price right now. We know which option we’d prefer.

We shouted about the 65-inch LG C5 OLED evo TV deal during Prime Day, but it was listed for $1,696.99 back then. It’s not currently listed as “for sale,” but the $1,396.99 price we’re seeing says different. This TV was going for well over $2,000 earlier in the year, so this could be a great time to buy the dip.

LG’s C5 TVs offers plenty of impressive features to make your favorite movies, shows, and games really pop. Buyers are getting 4K resolution and a vibrant OLED display, plus Dolby Vision and Dolby Atmos that combine to create a cinematic experience at home. This TV can also deliver Filmmaker Mode, which helps to show you exactly what the director intended. And gamers get a 0.1ms response time and up to 144Hz refresh rate, so laggy performance at crunch time.

Score the 65-inch LG C5 OLED evo TV for under $1,400 at Amazon before Black Friday.