At Meta, the message has the merit of clarity: it’s time to move on. The social media giant has decided to bring out the heavy artillery: the acquisition of Manus, for an amount estimated at more than 2 billion dollars, is completely in line with this logic. The objective is to catch up, and if possible overtake, competitors already well established in the field of AI agents.
Meta no longer hesitates to pay the high Price
Because while Meta was refining its models, Google, Microsoft and OpenAI got ahead. Their agents already know how to sequence complex tasks: create an application, write reports, prepare a presentation or even organize travel. Very concrete uses that may be of interest to companies, developers and even individuals.
Rather than starting from a blank page, Meta chose a more direct path: hiring a team that has already proven that it knows how to do it. Manus stood out in the spring with a convincing demonstration of an agent capable of producing in-depth reports or building websites upon simple request. A visibility reinforced by the hot context of AI, marked in particular by the emergence of DeepSeek whose performances shook the whole of Silicon Valley.
Founded in 2022, Manus has grown quickly, and above all well. Its platform is based on agents capable of connecting to everyday professional tools, such as corporate messaging, collaborative suites and web services to automate entire processes. Generating a sales proposal from call notes, summarizing a meeting or writing a marketing plan: tasks that were once time-consuming, now completed in minutes.
The start-up relies on models developed by recognized players such as Anthropic or Alibaba. Above all, it is not just a beautiful technological showcase: Manus already claimed more than $100 million in annual recurring revenue, only eight months after its launch. A rare figure in the world of generative AI.
The founder and boss of Manus, Xiao Hong joins Meta with a position of vice president. “ Joining Meta allows us to build on a stronger and more sustainable foundation “, he assured, promising continuity in the operation of the service. The new owner plans to continue selling Manus services while gradually integrating it into its own products, from Instagram to WhatsApp. Meta’s billions of social media users are an ideal playground for AI agents.
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