Xiaomi is celebrating today. Lei Jun’s company has just turned 15 and has celebrated it with an event up to it, of those that are full of ads and in which there has been room for everything, literally. The firm has presented its own processor (a milestone in its trajectory) and the first two devices that will mount it, but if Xiaomi knows it is ecosystem and this has been extremely present. In fact, it gives us clues where the company is directed.
Because continuing to grow in the world of technology goes, and it must go, far beyond mobile. Xiaomi is clear and that is why today he has taken the opportunity to show off his success in other segments. Segments, a priori, totally mundane and of the day to day who may not pay so much attention: The appliances. And if Xiaomi, in his most important event of the year, in which they have announced their first SUV, has dedicated a part to announce a tap, it is because its most immediate future is more than determined.
This is how Xiaomi money earns – they attract you and catch you
The xiaomi of mobiles is a thing of the past
Xiaomi year -on -year growth in different types of appliances | Image: WorldOfSoftware
The image you can find on these lines speaks for itself. If you speak Chinese, of course. If this is not the case, we translate it:
- Airs Mijia Conditions. Fourth place by sales volume in China: year -on -year growth of 102.7%
- Mijia refrigerators. Fourth place by sales volume in China: year -on -year growth of 144.9%
- Mijia washing machines. Fourth place by sales volume in China: year -on -year growth of 184.4%
- Mijia Water Purifier. First place by sales volume in China: year -on -year growth of 78%
- Xiaomi TVs. Third place by sales volume in China: year -on -year growth of 7%.
This same comparison does not contemplate mobile phones, land in which the firm is also strong. According to Counterpoint, Xiaomi is the fourth company for shipments with a 16% market share. The difference with Huawei and Apple, which hold the third and second position, is 1% And the distance with Vivo, which is the first brand, is 2%. That is, the growth of Xiaomi in mobiles cannot go to much more in a perfectly distributed market among six brands (Honor and Oppo share fifth and sixth position with 14% quota each).
There is only one way to continue growing and is putting head into other categories of products. The Xiaomi Su7 is the best example. It is not a car that the company has launched for pleasure, but is another device of the Xiaomi ecosystem. It is, in fact, a pillar of this human strategy X Car x Home with which Xiaomi, basically, wants to offer our own alternative for each gadget that we have at home.
Talking about Xiaomi in China is talking about this. This is its website translated into Spanish and in it we can see all the categories of appliances they have | Image: WorldOfSoftware
The firm has already given a push to mobile phones, eating markets like Spanish. He did the same with the tablets, with the televisions, and it is a titan if we talk about home automation. So much, that it not only has its own brand, but an entire ecosystem of third -party brands integrated from each other. The next big step was logical: appliances. Those products that the user renews each much and that, although it does not seem so, are central to the experience of people with technology. Connect everything, Hyperos through, it has all the meaning of the world.
That is why it should not surprise us that the company, in its most important day of the year, takes advantage of Remove muscle and show off in this segment. The company has presented products today such as an air conditioning, a double door refrigerator and 508 liters, a washing machine and even a fan that sends the air to the proper position by artificial intelligence. He has presented to a tap and the important thing is not the tap, it is its technification.
The new tap with Xiaomi filter | Image: WorldOfSoftware
It is to present it as something technological, desirable, premium, which is part of something else (although in this case it does not, the tap is not intelligent, although the filter does connect to the wifi). How important is it for Xiaomi to make it clear that it is no longer the mobile brand of quality/Price, of cheap connected bulbs and electric scooters, which have dedicated a few minutes of their annual presentation to announce that their new tap is capable of throwing up to eight liters of water per minute. That is the direction to which Xiaomi is directed.
Premium y global
Or what is the same, A large -scale Samsung (With Samsung’s permission in South Korea, whose tentacles expand to sectors such as construction, shipyards, hotels or financial services). Until now, Xiaomi’s global face -to -face has consisted of mobile phones, tablets, televisions, home devices, televisions and small appliances, but we know that their appliances also prepare to make the leap.
William Lu, president of Xiaomi, confirms the arrival of appliances to the global market | Image: WorldOfSoftware
We know since March, when William Lu, president of Xiaomi, confirmed at the Mobile World Congress that in 2025 they were going to launch refrigerators, washing machines, dryers and air conditioners (or is what was intuited about the slide that accompanied the presentation). There are still no details from countries or know what exact products will come out of China, but the mere fact that they are going to do it is a declaration of intentions.
There are, however, questions in the air. On the one hand, what Xiaomi is what we will see in appliances? The Xiaomi quality/price ratio or the most premium Xiaomi? On the other hand, how will Xiaomi convince the user that I bought an appliance from his brand having firms such as LG, Samsung and company more settled and above all, with a great presence in physical establishments?
One of the most recent air conditioners of Xiaomi | Image: Xiaomi
After all, outside China Xiaomi is a more consumer electronics mark, one that drags its past. Although Xiaomi has proven to be able to compete from you against companies such as Apple or Samsung in Technology, or Porsche and Tesla with their cars, it still has that memory of “Chinese brand”, in quotes. As we have spoken on occasion, Xiaomi needs a new face and adapt its brand image to what has become: A premium technology firm able to present a tap and make it interesting for the user more Geek.
In that sense, Lei Jun, CEO of Xiaomi, has been clear: “The lags will definitely not be perfect at first. They will always laugh and doubt us. For many difficulties we find, we will never give up. We will persevere.” At the moment, and at least in China, the figures speak for themselves. Everything indicates that we can expect great things from Xiaomi.
Cover image | Xiaomi
In WorldOfSoftware | All cars depreciate immediately as soon as they leave the concessionaire. All but one: the Xiaomi Su7
