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World of Software > News > ‘You smelled it starting to burn’
News

‘You smelled it starting to burn’

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Last updated: 2026/03/23 at 1:04 PM
News Room Published 23 March 2026
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‘You smelled it starting to burn’
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According to Fox Business, an Amazon Prime Air drone crashed into a Texas apartment building in early February, putting a troubling twist on commercial drone delivery.

What happened?

The incident took place in Richardson, a suburb north of Dallas, where Amazon and other companies have been testing drone deliveries. According to local reports, a Prime Air MK30 delivery drone struck the exterior of a multi-unit apartment complex during a delivery mission. The drone then fell to the ground, leaving scattered debris, prompting swift action from the company and emergency services.

Video from a local resident captured the moment the drone hit the building. Cessy Johnson, who recorded the crash, described hearing unusual noises from the drone just before impact and then seeing pieces fall off.

“The propellers of the thing were still moving, and you could smell it starting to burn. And you see some sparks in one of my videos. Luckily nothing really caught fire where it landed, it just escalated like crazy,” she told the news station.

“But they had to come and try to take it apart. And shortly after that, two guys from Amazon came and had to clean it up and take it away in their truck.”

Why is the drone crash concerning?

Although no injuries were reported, the crash is the latest setback in Prime Air’s rollout. Amazon officially announced drone deliveries back in 2013, but several high-profile crashes in Arizona and Oregon (reported here by CNBC and Business Insider), intense regulatory scrutiny, software bugs and high employee turnover have delayed the program years behind schedule, according to Fox Business.

For residents and regulators alike, the Richardson crash highlights lingering public safety questions about flying heavy autonomous drones over homes.

While the Federal Aviation Administration has stepped up enforcement of drone safety rules after previous incidents, MK30 drones are specifically designed and approved to fly and deliver over residential and densely populated areas.

The drones are equipped with advanced sensors and obstacle detection to safely navigate densely populated, complex environments, but they are not flawless. An incident like the recent one could easily have led to serious damage or fire. As companies expand their drone fleets to meet the demand for fast shipping, it raises tough questions about what might happen in busier cities with heavier air traffic.

Amazon has also faced backlash over large-scale data center projects in places like Wilmington, Ohio, that would impact residential areas, agricultural lands and businesses. However, the company announced that it would cool some of its centers in California, Georgia and other states using recycled water, reducing its environmental impact.

What is being done to help?

Amazon acknowledged the crash with an apology and said it was actively investigating the cause of the outage. The company did not immediately release details about what went wrong or how it plans to prevent similar problems.

As companies like Amazon look to scale up air delivery services nationwide, this episode could fuel calls for stricter oversight and clearer operational safeguards. According to CNBC, Amazon is also updating its software and improving some security protocols to make the technology more reliable after previous incidents.

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