Photo by Sabri Tuzcu on Unsplash
The festive season brings not just a chill in the air and the jingle of bells, but also a golden opportunity for your business to engage with your audience on social media.
Christmas, with its colorful aura and joyful spirit, opens up endless possibilities for creative and captivating social media content. Yet, the challenge lies in standing out amidst a sea of holiday-themed posts, where every business is vying for attention.
Here are 15 creative Christmas social media post ideas for businesses that want to be remembered this holiday season and beyond.
Idea #1: Behind-the-Scenes Festive Preparations
Every business, however small, does some Christmas prep and decorating. And that can be a great Christmas social media post idea that requires little to no preparation.
Grab your camera, phone, or whatever you use to record videos to film your team decking out the office, wrapping orders in festive packaging, writing cards, or wearing Christmas sweaters. This sort of content goes beyond the usual business façade, adding a personal and relatable touch to your brand.
Plus, behind-the-scenes content breaks away from the typical promotional posts many businesses put out during the festive season!
Idea #2: Customer-Generated Content
User-generated content is a hot trend on social media, and it’s a fantastic way to connect with your customers.
This holiday season, you can encourage your audience to get involved and create content related to your brand. It could be them showing off your products in a festive setting, sharing their holiday stories connected to your services, or even making art or stories inspired by your brand. The beauty of customer-generated content is that it’s genuine and relatable.
To get the ball rolling, consider launching a hashtag campaign that encourages customers to share their festive moments featuring your products. Once they do, you can repost these on your own social media platforms with their permission. That’s exactly what Babboe, a cargo bike brand, is doing using their signature #babboemoment hashtag.
If you want to get your audience active even more, consider organizing a contest where the best customer-created Christmas post showcasing your product or service wins a prize.
Idea #3: Interactive Christmas Countdown
Engage your audience with a daily countdown to Christmas. This interactive approach can build anticipation and maintain consistent engagement throughout the festive season. Each day, share a unique post that could include holiday tips, special offers, fun facts about Christmas, or even a daily reveal of a new product or service.
You can make this countdown interactive by encouraging your followers to participate. For instance, ask them to share their own holiday tips, memories, or wish lists in the comments.
Idea #4: Holiday-Themed Contests and Giveaways
Contests and giveaways have always been a great way to boost engagement, and they’re especially effective during the Christmas season. So, why not design a holiday-themed contest or giveaway that not only gets your audience excited but also fits perfectly with your brand’s identity?
One idea is to have your followers share their favorite Christmas memories, post a picture featuring your product in a festive setup, or even create a short video explaining why they adore the holiday season. Make sure that participating in the contest is easy and enjoyable, and make the prizes enticing and relevant to your brand.
Need some inspiration? Take the example of Peggy Porschen, a famous London-based bakery, that decided to do a festive giveaway to encourage their audience to engage with their brand and share the post for wider reach.
Idea #5: Collaborative Posts with Local Businesses or Influencers
Collaborations can be a powerful way to expand your reach and bring fresh content to your social media channels during Christmas. Partner with local businesses or influencers to create joint Christmas-themed posts. This not only diversifies your content but also exposes your brand to a broader audience.
Take a look again at Peggy Porschen’s Instagram giveaway as an example. They’ve partnered with MakeBox, a craft subscription company, to encourage their audiences to engage with both brands. Collaborations like these are a win-win. They foster community connections, support local businesses, and offer your audience something unique and exciting to engage with during the festive season.
Idea #6: Exclusive Holiday Offers and Sneak Peeks
Another simple yet awesome idea is to share exclusive offers and sneak peeks. Tell your followers about those special Christmas discounts, and time-limited deals, or give them a little preview of what’s coming next.
These exclusive offers and sneak peeks of upcoming products or services can create a buzz and drive engagement on your social media channels during the Christmas season. Moreover, it’s a great chance to show off why your products or services make awesome Christmas gifts.
Check this Instagram post by Rivièra Maison, a home furniture and decoration brand, promoting its advent calendar.
Idea #7: Fun Christmas Polls and Surveys
Using interactive polls and surveys is a great way to connect with your social media audience, and it’s even more fun during the Christmas season.
You can whip up polls or surveys that match the holiday spirit and what your audience is into. These can be anything from casual questions like “What’s your all-time favorite Christmas movie?” to ones that relate to your brand, like “Which of our products would you love as a Christmas gift?”
The best part? These engaging posts not only get your audience involved but also give you a peek into their likes and opinions. This information can be super handy for tailoring your future content and marketing plans.
Don’t have time to come up with trivia questions? Use ChatGPT. Here’s a simple prompt for you:
“Create ten questions for a Christmas social media trivia game to post on various social media channels.”
📖 Related Read: 13 Ways to Use ChatGPT for Social Media (+Best Prompts)
Idea #8: Holiday Playlist Collaboration
Christmas without music isn’t Christmas, right? Everybody likes listening to festive music and certainly has their favorite tune. Use that to your advantage by creating a collaborative holiday playlist with your followers.
Ask them to suggest their favorite holiday songs, and compile a Spotify playlist or YouTube playlist to share with everyone. A simple and easy-to-execute idea!
Idea #9: Santa’s Wishlist Challenge
Who doesn’t like a good challenge? Your customers certainly do! Challenge them to create a wishlist for their friends and family, but with a twist. They must use only products or services from your business.
Encourage them to be creative and thoughtful in their selections, reflecting the personalities and preferences of their loved ones. To add more excitement, offer a special discount to those who participate or enter them into a draw to win items from their curated wishlist.
Idea #10: Christmas Memes
If you’re looking for a funny Christmas social media idea that’s quick to create and highly shareable, memes are the way to go. They add humor to your feed, tap into trending conversations, and give your audience a reason to tag friends.
In 2024, DOTIN Digital Academy posted a Christmas meme aimed at marketers, showing Santa granting the “impossible wish” of ranking #1 on Google without backlinks. It was simple, relatable, and generated plenty of engagement.
You don’t need design skills to make this work; a meme template, a witty caption, and a festive twist are enough.
Idea #11: Super Simple Christmas Social Media Idea
Looking for something easy but effective? A 12 Days of Christmas campaign never fails. The idea is simple: share a discount, deal, or perk on 12 selected days leading up to Christmas.
Plenty of brands have used this approach to great success. For example, Big Lots launched a “12 Deals of Christmas” promotion that kept followers checking back daily for the latest offer. You can adapt the same concept for your business, whether that’s flash sales, free add-ons, or holiday bundles.
The beauty of this super simple Christmas social media idea is that it’s tried-and-tested. It’s quick to set up, keeps your feed active throughout December, and gives your audience a fun reason to stay engaged right up until the holidays.
Idea #12: Create a One-Off Christmas Product
Limited-edition holiday merch is a great way to add some festive spirit to your social media marketing, and it doesn’t have to be complicated.
In 2024, Gymshark designed a one-off Christmas jumper for their team in support of Birmingham Women’s and Children’s Hospital and Charity. Employees could choose from two colours, donate £15 to the cause, and proudly share their jumpers online. The posts showcasing the jumpers generated strong engagement while reinforcing Gymshark’s community values.
You can easily adapt this idea for your own brand. Design a seasonal product, a Christmas jumper, a T-shirt, a mug, or even a tote bag, and sell it as a limited run. Use your social channels to reveal the design, build anticipation, and encourage customers to grab theirs before they’re gone. To add even more impact, donate a portion of the proceeds to a local charity and share updates on the funds raised.
📖 Related read: What to Post and How to Grow a LinkedIn Company Page
Idea #13: Charity Christmas Campaign
The holiday season is a perfect time to combine festive spirit with giving back. A lovely example comes from the Vitiligo Society, which launched its Vitiligo Bears in 2024. These plush bears feature vitiligo patches, celebrating difference and diversity in a heartwarming way.
Each bear purchase contributes to research, supports people living with vitiligo, and raises awareness in the wider community. The Society promoted the bears across Instagram with festive photography and strong messaging around “a gift that gives back.”
This type of campaign works especially well on social media because it connects emotion with action.
Idea #14: Post a Series of Fun Christmas Facts
Quick, snackable facts are a great way to stop the scroll during December. IncredaBrew Coffee did this well with their “Christmas Around the World” series on Instagram, where they highlighted different festive traditions from across the globe. The posts were simple, seasonal, and gave followers something interesting to learn and share.
You can do the same by creating a mini-series of “Did you know?” Christmas facts. Think short and surprising, like: “Did you know Christmas trees were once decorated with apples before ornaments existed?” Or tailor it to your industry, like a retailer could share stats on holiday shopping trends.
The beauty of this idea is that it’s low-effort but highly engaging. These bite-sized posts are perfect for carousels, Reels, or Stories, and they encourage comments, saves, and shares.
Idea #15: Share Employee Highlights
The holidays are the perfect moment to put your team in the spotlight. Sharing employee highlights on social media not only celebrates the people who make your business run, but also helps your audience connect with your brand on a personal level.
For instance, Southwest Airlines shared a heartwarming Christmas story on Threads in 2024. A First Officer fulfilled her lifelong dream of flying alongside her father, who was the Captain, while her mother and sister joined them on the flight deck for a true family reunion at 35,000 feet. Posts like this remind audiences that behind every company are real people with inspiring stories.
You can do something similar by featuring team members and their holiday traditions, favorite festive memories, or proudest work achievements of the year.
📖 Related Read: 5 Threads Trends to Incorporate Into Your Strategy in 2025
FAQs
Most businesses begin rolling out festive content in November, with activity ramping up in early December. That timing gives you enough runway to build momentum without overwhelming your audience too soon. If you have promotions, countdowns, or limited-edition products, launching them in late November or at the start of December ensures maximum visibility.
Yes and no. Reusing content can save time, especially if a particular post performed really well. But don’t just repost it unchanged; refresh the visuals, update the caption, or reframe it for a different platform. Audiences notice when content feels recycled, so a light update keeps it relevant and engaging.
Invite your audience to take part in the fun. You can run hashtag challenges, feature user-generated content, or ask followers to share their holiday traditions, recipes, or photos with your products. Spotlighting their contributions not only boosts engagement but also makes your community feel seen and valued.
Wrapping Up
The holiday season provides a special opportunity for you to engage with your audience in a unique and playful way. Ideas like behind-the-scenes peeks, customer-created content, and fun Christmas polls and surveys offer ways to capture your audience’s attention and foster deeper connections. Use and experiment with these 15 Christmas social media post ideas for businesses to see what works best for you!
Remember, the key takeaways from these ideas are:
- Creativity in showcasing your brand’s unique holiday spirit.
- Engagement through interactive and user-focused content.
- Building a sense of community and shared festive joy.
With these ideas in hand, the next step is to bring them to life efficiently and effectively. This is where Gain, our all-in-one social media management tool, can help. Gain makes it easy for you to create social media content, get it approved, and schedule it for publication.
With Gain, you can make your entire social media content approval process run on autopilot. This means that your social media content assets automatically move from one person to another while keeping the tab on all revisions and feedback.
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