This 2025 Halloween promises to be particularly rich in pop culture collaborations and products that flirt with the Gothic aesthetics and the assumed terror. Between the beauty giants that surf on the “Dark Academia” and the brands that combine with the most iconic horror franchises, here is our selection of favorites for a successful frightening season.
Calendrier Lush Countdown to Halloween (65€)
Lush strikes hard this year again, by offering his dedicated Advent calendar – not at Christmas – but in Halloween. On the program, a psychedelic and deliciously retro box, which brings together seven surprises that smell good the grimoires and pumpkins. Enough to transform your bathroom into a gothic lair for a week. Specter, black cat or skeleton, the collection promises to be deliciously terrifying. To be reserved for the biggest budgets.
- A tangy ghostie bath bomb
- A golden bath bomb The Alchemist
- A Skeleton Bath Bomb – Monster Mash Head
- A Douche Gel Pumpkin Spice Milk
- Un savon phosphorescent Demon in the Dark
- A foaming bread bewitched
- A Solid Hand Cream Palm Reader
Bonobons WEDNyday X Lidl (€ 0.9.9.99)
This is one of the most surprising collaborations of this season, and it comes (once is not custom) of Lidl. After Emily In Paris, the Hard Discount brand has just signed a partnership with Netflix around the Wednesday series. The opportunity to discover a full range of candies, snacks and confectionery in the colors of the terrible elder of the Addams family. For Halloween evening, you know what to offer disguised passers -by.
- Fruit candies
- Surprise candy
- Licks
- Dracula teeth
- Chocolate chamallows
- Mini donuts
- Purple duos
- Bat snacks salted
Playmobil Monster High (€ 7.99 to € 19.99)
After Barbie, it is with another Mattel doll that Playmobil combines. This time, the brand offers itself the Monster High universe: Draculaura with its pink and black umbrella, Clawdeen Wolf and its chic werewolf style, or the Fear Squad. A revisit that promises to become a collection object in a few years. Notice to collectors. On the Price side, count € 7.99 for individual figurines, € 19.99 for the Fear Squad, composed of three figurines.
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Smart Games falls fear (25 €)
Smart Games brilliantly revisits the concept of logic game. After announcing its adult collection, the brand announced falls fright, a horrific puzzle where the objective is to escape skeletons in a cemetery after recovering your cat. The 80 progressive challenges (spread over 5 levels of difficulty) promise to transform each part into an interactive horror mini-film, where sequential trips will force you to anticipate the movements of skeletons, to hope to live alive.
Books Wednesday (€ 7.90 to € 17.90)
Gallimard Jeunesse intelligently capitalizes on Wednesday’s success with not one, but three complementary books published before Halloween. While Wednesday – the novel of season 1 (€ 17.90) is to faithfully transcribe the intrigue of the Netflix series in 368 pages, the youngest will be able to discover the characters of Charles Addams through the illustrated album I am Wednesday (€ 7.90, from 3 years old), sublimated by the dark and poetic line of the illustrator Vivien Wu. Long winter evenings with the official coloring book of the saga (€ 7.90), which brings together 75 detailed illustrations from the series universe. Perfect for adults who would like to offer a parenthesis of calm by the fire.
This variation is all the more malignant, since it allows Gallimard to touch all ages, falling right on time for the evil season. What continue the adventure beyond the screen, transforming an international serial phenomenon into a full-fledged reading experience.
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The castle of P’tit Bouh (€ 19.90)
The collection of stories of which you are the very small hero continues, with a novelty released just in time for Halloween. In the castle of P’tit Bouh, your child will learn game books, through an adapted format, from four years. The principle remains the same, it will be necessary to make choices, collect items and make your way in the maze of the haunted castle, to prevent unscrupulous entrepreneurs from transforming the cozy nest of P’tit Bouh into a amusement park. The objective for the child will be to transform into wolf, ghost or bat, to frighten the intruders, by accumulating bad tricks.
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