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While I share money-making strategies, nothing is “typical”, and outcomes are based on each individual. There are no guarantees.
Pinterest is a powerhouse, but it’s easy to miss the little tricks that make all the difference. Here are the secrets I wish I had known sooner that can take your Pinterest game from okay to incredible.
Repurposing Pins for Fresh Traffic
One of the most underutilized hacks is repurposing your old content with fresh designs. Pinterest rewards “fresh” pins, so instead of creating brand-new content every time, update your existing pins with new visuals, different keywords, and even alternate text. This will give your old posts a second life and can push them back to the top of the feed. You don’t need a whole new blog post—just a new pin design and strategic re-pin will do wonders.
If you’re looking for even more efficiency in tracking which pins are getting the most engagement, tools like PinClicks can help pinpoint what’s already working so you can double down on high-performing content. This way, you’re not reinventing the wheel every time.
Repurposing pins with fresh designs is a powerful way to breathe new life into old content. For example, let’s say you have a pin for “10 Easy DIY Home Decor Ideas” that’s been a steady performer but is starting to lose traction. Instead of creating a completely new blog post, you can update the pin by changing the visual—maybe a new design layout or fresh image—and tweak the text overlay to something like “10 Quick and Chic Home Decor Ideas for Any Budget.”
Then, using Ideogram, I can quickly generate a fresh, high-quality pin image that fits my brand’s style, complete with vibrant colors and clear, bold text that stands out in Pinterest’s feed. This way, I’m not only repurposing content but also creating something visually appealing that catches the eye.
By doing this and tracking the performance with tools like PinClicks, I can pinpoint which pins are resonating with my audience and double down on high-performing content. It’s a time-saving, effective strategy that allows me to keep my Pinterest activity fresh without constantly creating new blog posts.
Strategic Board Optimization
When it comes to Pinterest, board structure is key. Simply creating boards and filling them with random pins won’t help you get the visibility you need. The best way to optimize your Pinterest presence is by structuring your boards around highly specific keyword themes. For example, instead of creating a broad “Home Decor” board, create multiple niche boards like “Small Apartment Ideas” or “Boho Living Room Inspiration.” This not only helps your audience find exactly what they’re looking for but also signals to Pinterest that your content is highly relevant to those specific topics.
The power of board sections can’t be overstated either. Take a “DIY Crafts” board, for instance. Within that board, break it down into sections like “DIY Holiday Crafts,” “Simple Craft Ideas for Kids,” and “Upcycled Craft Projects.” This not only keeps your content organized but also increases the likelihood of your pins being served to a more targeted audience.
Each section gives you more chances for Pinterest to showcase your content, which ultimately means more visibility for your pins.
Pinclicks has a feature called Account Explorer that allows me to follow other creators. It shows me their boards and pins. I don’t copy them, but I do use them to help me identify my own gaps.
Pinning Consistently and Smartly
Pinterest is a marathon, not a sprint. If you’re in it for the long haul, consistency is key. The biggest mistake I see people making is either pinning too much or not enough. The goal isn’t to flood your followers’ feeds with 20 pins in a day. Instead, focus on quality over quantity—spread out high-quality, well-designed pins throughout the week. It’s not about slapping anything up and hoping it sticks; it’s about creating strategic content that resonates with your audience.
For example, let’s say you’re pinning for a “Home Office Inspiration” board. Instead of overloading your followers with 15 pins in a day, take a slower, more strategic approach by pinning 3-4 high-quality pins each day. Consistency like this keeps your content visible without overwhelming your audience. Using tools like Tailwind can automate this process, ensuring that your pins are spaced out at the optimal times to reach more people.
It allows you to stay consistent without stressing over scheduling. Your Pinterest strategy should feel natural, not forced—so plan your content ahead and let automation help do the heavy lifting.
Leverage Video Pins for Higher Reach
Video pins are still one of the most underutilized features on Pinterest, and if you’re not leveraging them, you’re missing a huge opportunity. Video pins outperform static images by a mile when it comes to engagement. Here’s the secret: keep them short, engaging, and to the point. Pinterest isn’t looking for long, complicated tutorials; they want quick, snackable content that captures attention fast. For example, instead of a detailed step-by-step DIY tutorial, show a quick clip of a craft coming together, or give a sneak peek behind the scenes of a product. You’re giving your audience just enough to hook them, then driving them to your site for more.
The key is to grab attention in the first few seconds. Quick, visually stimulating videos perform best on Pinterest, whether it’s a product demo, a cooking tip, or even a simple transformation before-and-after. These types of videos keep people engaged, and when people engage, Pinterest pushes your content to more feeds. Don’t underestimate the power of video—it’s one of the most effective ways to increase your reach and keep your pins in front of your audience. So start experimenting with video, and see how it can elevate your Pinterest game.
Use Keywords Like a Pro
You can’t skip this part if you want to win on Pinterest—keywords are everything. But not just any keywords; long-tail keywords are your golden ticket. These are highly specific, niche-focused terms that speak directly to what your audience is searching for. Instead of using broad, competitive terms like “home decor,” try more targeted phrases like “affordable modern home decor for small spaces” or “DIY home office organization ideas.” These types of keywords help you cut through the noise and put your content in front of people who are ready to engage.
The trick is to find the right balance between relevancy and volume. Use tools like PinClicks to tap into Pinterest’s search data and identify trending keywords with low competition. With this tool, I can see what’s gaining traction in real time, making it easier to pivot my strategy based on actual search behavior rather than guesswork. Keywords are powerful, but knowing exactly which ones to target makes all the difference in getting your content to the top of the feed.
Track What’s Working and Pivot
If you’re not regularly checking how your pins are performing, you’re missing out on a huge opportunity. Most people think once they’ve pinned something, their work is done. Not true. Pinterest’s analytics dashboard is your best friend for tracking what’s resonating with your audience. Pay attention to which pins are getting the most engagement, how often they’re getting repinned, and which keywords are performing best.
It’s all about adjusting and refining your strategy. If you notice a pin isn’t performing well, don’t just leave it to gather dust—refresh the text, adjust the image, or even try pinning it to a different board. The goal isn’t perfection; it’s continuous improvement.
For example, if a “DIY Home Office Organization” pin is underperforming, you can tweak the keywords, maybe use a more specific phrase like “budget-friendly home office storage ideas,” and re-pin it with fresh design. This helps push the pin back into the feed. Using tools like PinClicks, I can see which keywords are trending and adjust accordingly, making sure I’m always ahead of the curve. This way, my Pinterest strategy is always evolving, not static, and that’s how I keep getting results.
Stay Ahead of the Trends with Pinterest Analytics
If you’re not regularly checking how your pins are performing, you’re missing out on a huge opportunity. Most people think once they’ve pinned something, their job is done, but that’s just the start. Pinterest’s analytics dashboard is a game-changer for tracking what’s actually resonating with your audience. It shows you which pins are getting the most engagement, how people are interacting with them, and which keywords are performing best.
This gives you the data you need to fine-tune your strategy.
Let’s say a “DIY Home Office Organization” pin isn’t getting the traction you expected. Instead of letting it sit there, refresh it—tweak the keywords, maybe use a more specific phrase like “budget-friendly home office storage ideas,” and give it a fresh design. This small change can push the pin back into the feed and give it new life. Tools like PinClicks help me track which keywords are trending and adjust my strategy accordingly.
Pinterest is a dynamic platform, and by regularly checking your analytics, you can keep your strategy evolving, ensuring your pins never go stale. It’s all about constant improvement and staying ahead of the curve.
Tap Into Pinterest Trends with Seasonal Content
Seasonality is one of the most overlooked strategies on Pinterest. Pinterest is a visual search engine that thrives on trends, and when you align your content with seasonal peaks, you can drastically boost your visibility. The trick is to plan ahead for seasonal events—like summer home decor, fall crafts, or winter fashion—and start pinning well before the actual season hits. For example, Halloween DIY crafts in August, Christmas gift guides in early November, or spring cleaning tips in March—these types of pins are time-sensitive and perform best when they’re given time to gain traction.
Tools like PinClicks allow you to track seasonal keyword trends so you can time your posts perfectly. Instead of creating evergreen content, think seasonally relevant—what’s trending now, or what’s about to trend? By being ahead of the game, you can catch those early-bird pinners looking for fresh ideas. And remember, seasonal content has a longer shelf life on Pinterest than on most other platforms, so even if you’re a little late to the game, you still have time to make an impact. Planning seasonal content not only drives more traffic but positions you as a go-to resource when people need fresh ideas for the holidays or the changing seasons.
