89 Fast, Fun, & Free Fall Content Ideas | WordStream

Autumn is the favorite season in the US. At least, it is according to a yearly poll of American adults by Rasmussen Reports (39% said they favored fall). No notes—we love fall, too.

But even if you’re partial to another time of year, you have to admit that there are plenty of fantastic opportunities to engage with your followers, fans, and customers this time of year.

To help you do it, we’ve curated a veritable cornucopia of fall content ideas. From Halloween to Thanksgiving to Talk Like a Pirate Day, you’ll find something to share on all your marketing channels.

15 quick fall content ideas

Need some quick inspiration on the double? These fast fall content ideas for every channel will do the trick!

For social media

Fall is super photogenic, and social media was made to share beautiful images. Grab attention this autumn with stunning imagery and cozy ideas that inspire the spirit of the season.

Create a local travel bucket list of places people should visit this fall.
Offer ideas for winterizing your yard before the weather turns.
Ask your followers for their favorite thing about fall (or their favorite fall memory).
Get people to share their favorite fall pictures.
Update your brand’s logo and color schemes for fall.

📣 Free guide >> Your Copy & Paste Social Media Calendar

For video

Share your autumnal expertise with your followers and customers via video and watch those views, likes, and subscribers stack up.

Fall content ideas -Video of outdoor decor ideas.

Create a helpful video series on how to care for your skin in dryer, cooler weather.
Cook up one of your favorite fall comfort foods and share a how-to video on it.
Run through ideas for making your home cozy for fall.
Post a list of side hustle ideas for the colder holiday months.
Share a video of upcoming fall fashions or how to stay stylish when it’s chilly.

For blog posts and emails

Blog content works well for more detailed fall topics. So does a newsletter. Use your content to help people plan for the season.

Fall content ideas - Blog post of holiday budget ideas.

Ask your employees to share their favorite fall cocktails and mocktails, and feature them in a blog post.
Write a post on how to manage shorter days and longer nights.
Share a fall book club or reading list.
Send a personal financial guide on preparing for the holidays to your subscribers.
List some fun ways to use fall spices like cinnamon, nutmeg, and cloves.

Fall content ideas for September

September is one of those amazing shoulder-season months. It starts full of warm weather and long days, and by the end, we get the first taste of what autumn has to offer. So we’re making September an honorary fall month, even if much of it is in summer.

Back to school

Most students are back in the classroom by the beginning of September. Your content can be less about preparing for the new semester and more about coping with the first few days of class.

For a fun blog post, try writing about some back-to-school craft ideas.

Fall content ideas -Back to school craft ideas post.

That’s just the start. Whether it’s pre-schoolers on their first day away from home or college kids moving into their new dorm, there’s a lot to cover. Use these ideas to help smooth the transition, and you’ll build a lot of goodwill with your customers:

Video funny skits about getting kids up and going in the morning.
Share some time-management plans for parents in your newsletter.
Create a menu of ideas for people who pack their kids’ lunches.
Have a photographer give tips on how to take the perfect back-to-school photo.
Get inspired by back-to-school TikTok trends.

Labor Day (changes annually)

Labor Day weekend is the unofficial end of summer. Some of your content creation should lean into the “one last hurrah” theme. But don’t forget that Labor Day is also about celebrating workers’ contributions. A little appreciation post can go a long way to building relationships with your followers.

We all want to maximize our Labor Day weekend. Help your followers do that by putting together a list of Labor Day weekend events around town. Go the extra mile by listing restaurants and shops offering special deals. Or make it a roundup of local hiking trails and parks to get outside before the days get shorter.

Fall content ideas - Labor Day activity ideas post.

Let’s take the hard work out of Labor Day content. Use a few of these ideas:

Share a funny video or meme of what it feels like to get out of work on Friday before Labor Day.
Show your appreciation to parents with a heartfelt parents’ appreciation post.
Create a list of fun family-friendly activities in your area.
Send grilling season off with a bang and post your favorite grilling recipes.

International Talk Like a Pirate Day (September 19)

Well, shiver me timbers, me hearties! It’s Talk Like a Pirate Day—possibly the most fun day on social media.

There are so many content ideas to consider here. If it’s too much, try a simple punny pirate post. Cats are optional.

Fall content ideas - funny pirate post.

There’s a bounty of content riches on Talk Like a Pirate Day. Let these ideas put a little wind in your marketing sales:

Have a pirate dress-up day at work and share the images, or ask followers to share their best pirate getups and gather some user-generated content.
Share pirate jokes (What do you call a pirate with three eyes? A piiirate).
Hold a pirate drawing contest; the best picture wins the booty.
Show people how to make the perfect pirate party platter.
Rank the best and worst pirate movies in an Instagram Story.

Fall content ideas for October

October is a magical month filled with the first falling leaves and the promise of holidays to come. From Halloween to Back to the Future Day, there are many events to celebrate this month.

Breast Cancer Awareness Month

You don’t need to be directly involved in a particular field to share awareness for an important cause. For example, this information technology company launched a campaign to help spread the word for Breast Cancer Awareness Month.

Fall content ideas - Think Pink post.

The campaign was clever. The brand asked followers to share the message on their own social media accounts using the hashtag #thinkpink. For every share, the brand donated to a foundation that supports women dealing with cancer. Thousands of women were reminded to book checkups, and the foundation received vital financial support.

National Pitbull Awareness Day (October 25)

Pitbulls have a reputation that sometimes leaves them last to be adopted and first to be excluded. But on National Pitbull Awareness Day, you can change the conversation and help these pooches have a better life.

This insurance provider did it by publishing a post on its blog.

Fall content ideas - National Pitbull Day post.

Try this for yourself and tell the story of shelter dogs, share anecdotes from pitbull owners, or just show off some local dogs ready for adoption.

Halloween (October 31)

Halloween still stands out as the tentpole of many October content calendars, even with so many other motifs to tackle this month. Not only is it uber-popular (Americans spent over $10 billion on Halloween in 2022), but it’s also full of visually engaging content marketing possibilities.

Let’s start off with an easy and fun one. A vintage shop curated a carousel of offbeat costume ideas.

Fall content ideas - Costume ideas post.

Here are several more spooktacular content ideas:

Create a “Killer Halloween Party Checklist.”
List local haunted houses and rate them by family friendliness or all-out terror.
Give ideas for what to give trick-or-treaters that’s not candy.
Have a poll asking people to share their most and least favorite Halloween candy.
Host an online costume contest and give away branded prizes.

Fall content ideas for November

Of course, Thanksgiving is the big holiday this month, and we have plenty of turkey-day-themed content ideas for it. But there are other very important topics to tackle, too.

National Donut Day (November 5)

Donuts are so well-loved that they get two days each year: National Donut Day is celebrated on June 6 and November 5. That’s understandable since donuts bring so much joy to the world.

This parent-focused magazine posted all the donut deals for its readers in one eye-catching image.

Fall content ideas - Donut Day post.

Donut leave a hole in your November content calendar. Use these ideas to put some sprinkles on your marketing:

Create a March Madness-style bracket of the best donut shops around town and let people vote on their favorites.
Find the funkiest donut creations (like the bacon-wrapped maple donut) and share them in a social media post.
Write up a blog post or email describing wild and wonderful donut-themed events like the donut mile (contestants eat a dozen donuts while running a mile).
Host a donut-eating contest or free donut giveaway at your location. Film the event, post it to YouTube, and promote it with clips on social media.

Veterans Day (November 11)

Veterans Day is when a grateful nation shows appreciation for the people who’ve served in the US military. Millions of men and women gave their time, talents, and often much more, so whatever content you post should focus on sincere appreciation for their sacrifice.

A simple, understated appreciation social media post with a Veterans Day greeting is a great option. See how Hydro Flask goes one step further by offering useful information along with it.

Fall content ideas - Veteran's Day post.

The post is on-brand as it talks about outdoor adventure. And it helps veterans find a valuable discount. This is an easy one to emulate by listing some local discounts veterans can take advantage of.

There are many more ways you can show appreciation in your content on this day, such as:

Highlight local veterans or those who work on your team in your monthly newsletter.
Interview a veteran for a brief video and let them explain what it means to serve in the military.
Offer a list of ways your followers can show their appreciation, like handing out gift cards to veterans.
Write a blog post that shows the impact veterans have had on the country and your community.

Thanksgiving (changes annually)

There’s a big trend on TikTok of people searching for educational content, including tips for Thanksgiving. Take advantage of all that attention by posting a few helpful T-day clips.

Kroger went to TikTok to answer the age-old question, “What do we do with all these leftovers?”

Fall content ideas -Thanksgiving leftovers post.

If you’re not sure what to talk about, try typing “Thanksgiving” in the search bar and let the TikTok algorithm suggest popular topics.

Here are a few ideas to get your wheels turning:

Share a video on how to decorate a Thanksgiving Day table.
Offer tips on navigating Thanksgiving when you have food allergies or sensitivities.
Use your November newsletter to show how you’re giving back this Thanksgiving and offer ways your subscribers can do the same.
Post a simple image with a sincere Thanksgiving Day greeting.
Update everyone on your holiday hours and events.

Lift sales with these Fall marketing ideas

Fall isn’t just a great month for us individually; it’s the gateway to a successful holiday sales season. Use the ideas in this post to get your brand in front of more people, so when it’s time to buy, they remember who you are.

Want more? Great, because we’re just getting started. Check out these other seasonal guides for more marketing and messaging inspiration:

89 Fast, Fun, & Free Fall Content Ideas | WordStream

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