A Game-Changing Partnership
’s acquisition of Mavely represents more than just a business transaction — this is about reshaping how creators and brands connect, collaborate, and create value together.
Creators aren’t just content makers, they are powerful business partners—and traditional marketing needs a serious upgrade. By combining ‘s influencer technology and services with Mavely’s extensive network of over 120,000 creators, we’re building a powerhouse solution that leverages the richest dataset in the space to drive results for brands.
“Bringing together Mavely and is a major step in redefining how marketers and creators work together,” says Scott Sutton, CEO of . “Mavely brings incredible technology, expertise, and a shared vision. By combining our strengths, we are enhancing the value we provide to marketers and empowering creators to build sustainable, income-generating businesses.”
Why Mavely? Their impressive track record speaks for itself. Their network of over 120,000 creators drives over $1 billion in annual GMV across more than 1,400+ major brands, including Nike, Anthropologie, Lululemon, Macy’s, Old Navy, and Adidas. This extensive network and proven performance data will now power ‘s AI-driven approach to creator marketing (win-win).
