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World of Software > News > Apple thinks it can lure in the 'Apple curious' for $599
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Apple thinks it can lure in the 'Apple curious' for $599

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Last updated: 2026/03/06 at 7:45 PM
News Room Published 6 March 2026
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Apple thinks it can lure in the 'Apple curious' for 9
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Apple has made it pretty clear that it wants to siphon off Android and Windows users, and it’s doing it by adopting an aggressive, “budget-friendlier” model across nearly its entire ecosystem.

Apple is using $599 devices to grow its ecosystem

When I first entered the Apple ecosystem, it was when I bought an iPhone 4 in 2011 — I got it right after the 4s made its debut. I don’t remember exactly what I paid, but I know it was less than the initial $199 price tag.

And back then, I thought that was a completely asinine amount of money to pay for a phone. Fortunately, or maybe unfortunately, I had more money in my pocket than brains in my head, so I bought it just the same.

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