Apple’s senior VP of services, Eddy Cue, is happy to share that viewership of the Australian Grand Prix was higher on Apple TV versus ESPN in 2025, but that’s as much detail as we can expect.
The F1 streaming deal brings every race of the season to Apple TV
It’s the first race of the 2026 season, but Apple is already out celebrating the turnout with F1. The ecosystem-wide push helped Apple in other areas too, like the Sports app seeing its biggest week ever.
These revelations were shared by Services SVP Eddy Cue via Hollywood Reporter. The success can likely be attributed to Apple’s significant marketing push and the popularity of the F1 movie.
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