Why Do Brands Love UGC Creators?
No matter the brand or industry, UGC helps brands produce authentic-feeling content that drives engagement and sales.
Here’s why brands love working with UGC creators.
They Build Trust and Engagement
UGC creators tap into the power of relatability, mimicking real-life user experiences that allow audiences to connect more easily with the brand’s message.
This authenticity builds trust, and when consumers see relatable content, they are more likely to make a purchase.
40% of shoppers say that UGC is “extremely” or “very” important when making a purchase decision, making it more influential than product comparison charts or videos.
’s Social Media Manager Chantal Hermetz highlights Poppi as an example of a brand doing great things with UGC.
“Poppi frequently highlights their communities’ photos in UGC photo dumps on Instagram, like this one.”
“What I love about Poppi’s approach to UGC is that, even though they are frequently working with top celebrities and influencers, they always make sure to spotlight their community. It’s a great way to build loyalty and trust with your followers.”
They Provide a Steady Stream of Content
For social media managers, creating fresh and engaging content daily can be overwhelming.
UGC creators offer a solution by producing a steady flow of content that brands can repurpose across various channels.
Whether it’s Instagram Reels, TikTok videos, or simple product shots, UGC creators help keep a brand’s content calendar full.
They’re Cost-Effective
Influencer marketing can come with a big price tag, especially when working with macro or mega-influencers.
Working with nano and micro-influencers as UGC creators, on the other hand, offers brands the ability to generate content for ongoing use without the high costs often associated with influencer partnerships.
Since UGC creators are paid for the content itself rather than promoting it on their channels, brands can use this content repeatedly in their campaigns, maximizing value and keeping costs manageable.
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