Russell Attwood is the founder and chief executive officer of Route 101, a customer engagement platform that recently signed a major £265m deal with the Department of Work and Pensions.
In this week’s Founder in Five Q&A, Attwood discusses why trust is fundamental success whether it is in customers, staff, the business or yourself, why team alignment is a powerful motivator and how a background in rugby gave him his competitive edge.
What advice would you give to a first-time founder?
You don’t build a great business by doing everything yourself. You build it by surrounding yourself with great people, trusting their expertise and giving them space to do their best work. Your role is not to be everywhere but it’s to set a direction, remove obstacles and to step aside so others can truly deliver….
