Agentic AI, governance and all the topics from Boomi World 2025 – News

The speed of artificial intelligence innovation has peaked. With a fastened seatbelt, companies have embraced innovations such as agentic AI and reaped operational and strategic value. However, some work remains to achieve full execution potential — and Boomi World 2025 put the spotlight on realizing that goal.

Integration and interoperability are the name of the AI game. Combined with automation, API management and data unification, these define Boomi LP’s positioning as the connective layer for enterprise AI success. But the company isn’t just evolving its technology — it’s transforming how people experience the brand.

Beyond merely showcasing products and making announcements, the event symbolized Boomi’s optimistic, confident and human-first approach to tech — from the interactive design feedback garden to AI-generated photo booths.

“With our evolution and strategy, we’ve wanted the brand to reflect that,” said Delia Vallejo (pictured), vice president of corporate marketing at Boomi. “What you see is more optimism and more confidence in our brand, what we’re saying, how we’re coming across and how we’re showing up. One of the things that we’ve been so happy about is our increase in brand awareness.”

Vallejo, alongside other industry experts, spoke with theCUBE’s Savannah Peterson at Boomi World, during an exclusive broadcast on theCUBE, News Media’s livestreaming studio. (* Disclosure below.)

Here’s a breakdown of the event’s roving reporter segments:

1. Boomi World celebrates innovation, trust and brand evolution

Boomi’s brand evolution mirrors its strategic growth. Beyond the platform’s visual updates, there’s a cultural alignment reflected in every keynote, partner activation and customer interaction. The message is clear: Boomi is building relationships grounded in trust, transparency and technological integrity — especially when it comes to agentic AI, according to Vallejo.

“If you look at our agenda and everything that we want to accomplish at Boomi World, we want to make it super productive for everyone that attends,” she said. “We’re so excited about our announcements, but it is a place and a forum for us to bring all of that together. So it is a representation of the brand.”

With Boomi’s growing presence in agent-based tech and enterprise automation, the focus remains on ensuring AI serves real-world needs — an ethos that permeates the company’s messaging and product strategy.

Watch theCUBE’s full sit-down.

2. The future of agentic AI brings a human-centric edge

The next frontier in automation and integration lies in agentic AI — and it’s already here. Boomi’s Agent Garden crisply visualizes the idea with an immersive, choose-your-own-adventure experience that showcases the power and potential of the agents embedded directly into Boomi’s platform.

Boomi’s Ken Jaroenchisakon discusses Agentic AI’s future with theCUBE.

“These are agents that are embedded within our platform to help develop or fast-track integration and automation,” said Ken Jaroenchisakon, director of AI product marketing at Boomi. “Think about asking AI agents to design your integration process … asking it to create documentation.”

More importantly, Boomi’s Agentstudio was announced as an initiative to guide users through designing, governing and orchestrating AI agents at scale. From creating integrations to generating documentation and actionable business insights, these AI “digital teammates” promise to unlock responsible hyperproductivity, Jaroenchisakon added.

“Speed is always going to be important as businesses operate in this competitive environment, but we can’t forget about governance,” he said. “Without governance, you run the risk of failing. Think about security, think about compliance … think about privacy — all of those things need to be taken into consideration not just throughout the development process, but the entire agent life cycle. We want to help people understand that it’s true that you should go with speed, but how do you do it responsibly?”

A standout use case came from Boomi’s own sales team, which is leveraging a custom sales insight agent to track performance metrics, analyze pipelines and tailor client engagements with unprecedented precision, Jaroenchisakon explained.

Don’t miss the full interview on theCUBE.

3. From RAG to versatile, full-powered agents

AI-driven automation has come a long way in recent years, moving from experimental chatbots to the swarms of agents at work today. Recent discussions hyping up retrieval-augmented generation now seem like ancient talk. The agentic AI revolution is underway — and investment is pouring into autonomous agents that can orchestrate data flows, interact across systems and scale operations, according to Michael Bachman, head of research, Boomi Innovation Group, at Boomi.

Boomi’s Michael Bachman discusses the company’s take on agentic use cases.

“What customers are trying to figure out is what these agents are and what to do with them,” he said. “The things we did last year, talking about RAG and chatbots powered by AI, having pipelines and data flowing to them, all of that is still relevant. We’re here to help those agents be created and governed. And all of the data, APIs and integrations, all of those points that are necessary to make agents work well, that’s what we’re here to do at Boomi.”

Boomi is positioning itself as the foundation for this shift, offering the orchestration, integration and governance tools companies need to safely deploy AI agents at scale. The metaphor? Boomi isn’t just the bumpers on the bowling lane — it’s the entire bowling alley, delivering stability, adaptability and the right tools for every player, Bachman added.

Check out theCUBE’s complete interview.

Here’s the complete video playlist from News’s and theCUBE’s coverage of Boomi World 2025:

https://www.youtube.com/watch?v=videoseries

(* Disclosure: TheCUBE is a paid media partner for Boomi World. Neither Boomi LP, the sponsor of theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or News.)

Photo: News