Artificial intelligence-powered customer service platform Clarity has closed a $12m (£8.8m) funding round.
Led by Prosus Ventures, the round included backing from Google’s TV Al Fund, Sukna Ventures, Wamda Capital, Neo, Oraseya Capital, Phaze Ventures, Propeller, Tech Invest Com.
Angel investors OpenAI and Google also took part in the round, funds of which Clarity will use to add new talent to its AI teams operating in London, New York and Riyadh.
In addition to enabling a hiring drive, Clarity co-founder and CEO Abed Kasaji said this investment will also enable the firm to improve its products and bolster its strategic partnerships as it looks to “modernise customer operations with confidence”.
Founded in 2022, Clarity – which recently changed its name from Anecdote as part of a major rebrand – offers a range of customer intelligence, agentic AI and customer support automation products used by the likes of Open.AI, Booking.com and Grubhub.
Sold across Europe, the US, the Middle East and Africa, its products are designed especially for use in sectors subject to significant regulatory oversight – such as financial services and government.
Clarity’s recent funding round comes off the back of a year of high growth for the firm, which is currently averaging growth of more than 20% per month.
With this growth in mind, Robin Voogd – head of Middle East investments at Prosus Ventures – said he is confident that the firm “can define how businesses understand and serve their customers globally” and “capture a meaningful share of the fast-growing market for customer experience intelligence”.
