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World of Software > Gadget > AI price war: OpenAI is said to want to drastically reduce ChatGPT prices – Anthropic could follow
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AI price war: OpenAI is said to want to drastically reduce ChatGPT prices – Anthropic could follow

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Last updated: 2026/06/11 at 10:12 PM
News Room Published 11 June 2026
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AI price war: OpenAI is said to want to drastically reduce ChatGPT prices – Anthropic could follow
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Both ChatGPT inventor OpenAI and Claude provider Anthropic are aiming to go public. Both AI companies have submitted relevant documents to the relevant US Securities and Exchange Commission (SEC) – but details are not known.

Anthropic has caught up with OpenAI

What is clear is that Anthropic has recently caught up significantly with OpenAI. Anthropic is now ahead in terms of both valuation and sales. According to internal figures from the fintech Ramp, Anthropic is said to have left OpenAI behind in terms of the use of AI tools in US companies.

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In order to make up ground again before the IPO or not to lose further ground, OpenAI is now planning drastic price reductions, as the Wall Street Journal (WSJ) writes. The main aim is to reduce the costs of the AI ​​tokens.

Price cuts by competitors

According to insiders quoted by the WSJ, OpenAI assumes that Anthropic could also lower its prices in the foreseeable future. In addition, both the Chinese provider Deepseek and Google recently reduced their AI prices and put the two industry heavyweights under pressure.

But it’s not just the competition that puts pressure on OpenAI. The company’s own customers are also said to have complained about the high prices for AI tokens. According to the WSJ, OpenAI CEO Sam Altman recently stated that costs had become “a big problem.”

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Financial burden of tokenmaxxing

The trend towards so-called tokenmaxxing, in which companies encourage their employees to use as many AI tokens as possible through internal competitions, has certainly contributed to this. Uber, for example, claims to have used up its annual budget by the end of April.

This is how Deepseek works – and what makes it different from other AI models

The problem is that in many cases, simply increasing the consumption of AI tokens does not produce correspondingly positive results. Accordingly, many companies are now said to have put the brakes on again when it comes to AI use.

Price war between AI companies

While a price war between AI providers is likely to benefit private users and corporate customers in terms of the costs of AI use, the potential impact on OpenAI, Anthropic and Co cannot be foreseen. In any case, falling prices are a risk for AI companies, which are still making billions in losses.

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