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World of Software > News > Air Aware Labs founder: Investing in people – UKTN
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Air Aware Labs founder: Investing in people – UKTN

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Last updated: 2025/08/08 at 7:38 AM
News Room Published 8 August 2025
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Louise Thomas is the co-founder and chief executive of Air Aware Labs, a technology company tackling the issue of air pollution.

In this week’s Founder in Five Q&A, Thomas discusses the value of hiring staff who can grow with your startup, managing teams without being hierarchical and a side passion for flamenco dancing.

Which role was the most important early hire you made?

Our very first hire was a communications and marketing lead. It was symbolically important – we had just raised the first tranche of our pre-seed investment and felt like we were a ‘real’ company with actual money and employees!

We followed the startup 101 advice of hiring someone who can grow with the company. Despite being a bit nervous about taking this first step, Lía impressed us from the first second….

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