Amazon decided to let its assistant get some fresh air. On the occasion of CES 2026, the online commerce giant formalized the launch of Alexa.com, a web interface that allows you to use Alexa+ directly from a browser. Access is currently reserved for “Early Access” users, in other words a handful of lucky American customers. But the idea is simple: the assistant no longer wants to be confined to Echo speakers or a mobile application.
Amazon takes its assistant out of the living room
Alexa here adopts the codes that have become familiar to conversational assistants. You can ask him questions, ask him to explain a slightly complex subject, write a text or prepare a travel itinerary, exactly as you would do with ChatGPT or Gemini. Except that Alexa never forgot where she came from: the very concrete world of shopping lists, timers and connected light bulbs.
Where Amazon wants to distinguish itself is in execution. Alexa.com does not limit itself to giving ideas: it transforms them into actions and if possible, by benefiting Amazon directly. Request a menu for the week taking into account a particular diet? Alexa does this, then automatically adds the ingredients to the Amazon Fresh or Whole Foods cart. All without switching tabs or opening another application.
Same logic for the connected home. The controls remain visible on the screen during the discussion: an eye on the Ring doorbell, a thermostat adjustment, a glance at the security cameras… Another appreciable point: continuity. A conversation started on a computer can be resumed on the smartphone, then extended on an Echo Show in the kitchen. History, preferences and current tasks follow the user from one device to another without friction.
Amazon also focuses a lot on family uses. Alexa+ is designed as a daily dashboard: shared calendar, to-do lists, reminders for children’s activities or even tracking more unexpected details, such as the date of the dog’s last vaccination. The company also encourages users to entrust it with documents, files and access to the calendar, in order to centralize all this information.
Everything is obviously not perfect. Users are already reporting failures and approximate responses, even if Amazon assures that abandonments after testing remain marginal. All that remains is to expand the availability of the assistant.
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