Alexa+ is now available to everyone in the US, and free for Prime members

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For ages, Alexa has been a staple of Amazon Echo devices, serving as the loyal voice assistant. But Amazon is upgrading Miss Alexa to Alexa+, an assistant that does far more than play music and answer your questions. Alexa+ is Amazon’s AI assistant coming to all Echo devices for Prime members. Not a Prime member? Well, you can still chat with Alexa+, too. Here’s everything to know about Alexa+, now free for Prime members.

What is Alexa+?

Alexa+ is Amazon’s upgraded AI assistant. The program had been beta tested by millions of users since its announcement in early February 2025. Alexa+ combines the ease and convenience of the classic Alexa voice assistant with AI for an assistant that can perform more complicated tasks.

Where it differs from standard Alexa is that you don’t actually need an Amazon smart home Echo device to use it. Now you can access Alexa+ on the web or through the Alexa app.

Prime members now get Alexa+ for free

So do you need to pay for Alexa+? Not if you’re a Prime member. The AI assistant is now included as a Prime benefit. If you’re not a Prime member, you can still use Alexa+’s chat function on Alexa.com for free, but that’s it. If you want the full benefits of Alexa+ and you’re not a Prime member, you can pay $19.99 a month for access. However, considering Prime membership is just $14.99 a month, just sign up for Prime, as you’ll get additional benefits outside of Alexa+.

What can Alexa+ do?

Alexa+ takes Alexa to the next level. Alexa+ can be used anywhere with its web services and app, compared to Alexa, which is accessed through Echo devices. It has a chatbot feature where you can ask it all of life’s questions. It also helps you stay more organized by planning meals, booking repairs, and managing calendars. It will also help you plan trips and date nights, write emails, craft workout schedules, and control your smart home devices.