Amazon Black Friday 2025: Official dates, what to expect, and deals we’re already seeing

Black Friday is coming up quickly and Amazon has joined the party with official dates. On Nov. 9, the mega-retailer dropped the big news: Amazon’s Black Friday sale will begin on Thursday, Nov. 20 and run through Monday, Dec. 1 with plenty of deals on offer throughout.

Black Friday is one of the biggest shopping events of the year. What used to be a single day on the Friday after Thanksgiving has turned into a full-blown event that starts far before the holiday itself. But we’re not complaining. Shopping online before Thanksgiving is pretty convenient, and it sure beats standing in line at 3 a.m. armed with a leftover turkey sandwich on Black Friday.

Amazon’s announcement of Black Friday dates and deals joins the likes other major retailers that have already dropped full sale info including Best Buy, Target, and Home Depot.

What deals to expect during Amazon’s Black Friday sale

Amazon’s Black Friday is event is always packed with deals that range from today’s best tech to kitchen appliances to toys all the kids want this under the tree this year. We anticipate this year will follow suit and offer record-low prices, beating or at least matching previous lows that we usually see during Prime Day events.

We’re already seeing record-low prices on hot items like Lego sets, robot vacuums, and portable power stations. And It’s also proving to be a hot time for great Apple deals. According to Amazon’s official press release, these are the deals we can look forward to beginning on Nov. 20:

• Up to 55% off select home products from Shark and kitchen appliances from Ninja

• Up to 50% off Amazon devices like the Echo Dot Max, Fire TV Stick lineup, Fire tablets, and Kindles

• Up to 50% off electronics from JBL and Canon

• Up to 45% off Bose audio

• Up to 40% off kitchen items from Vitamix, Staub, Nespresso, and more

• Up to 40% on select floorcare from Bissell and iRobot

• Up to 40% off home entertainment from Hisense, TCL, and LG

• Up to 40% on toys from Melissa & Doug, Little Tykes, Play-Doh, and Nerf

• Up to 35% on select Samsung and Google products

This is an abbreviated list of the top deals, but rest assured there will be thousands more. Don’t forget Black Friday is one of the best times to score major discounts on both Kindle books and print books. Amazon mentions Kindle editions will be up to 80% off and physical books will be up to 65% off.

Price check before you buy

On first glance, a deal might look great, but it’s worth a few extra seconds of research. To confirm you’re actually getting a good deal, head to Camelcamelcamel to check on a product’s price history. Just copy the Amazon URL into the price tracker and you’ll get full stats. On occasion, Amazon can make a deal look better than it actually is by inflating the list price. On the flip side, we’ve also seen Amazon post the list price as something lower than the recommended MSRP which can spell an awesome deal for Amazon shoppers.