Amazon Prime Day is getting even bigger this year. Amazon announced its summer shopping event will take place July 8-11 — ballooning from two to four days. The mega retailer’s sale, exclusive to Prime members, offers some of the best Amazon deals of the year.
And while the sale days promise bargains and special offers, looming price hikes due to tariffs could impact how much of a savings shoppers can expect. Amazon launched Prime Day back in 2015, and savvy shoppers have eagerly anticipated this annual event ever since. The wait it almost over.
Our Deals team will be tracking all the best deals throughout the event so you can score the lowest prices, helping you navigate the sale and get ahead of any tariff-based price rises.
Watch this: Should You Buy Now or Wait? Our Experts Weigh In on Tariffs
How could tariffs affect Prime Day deals?
Prices on everything, including electronics, are expected to rise as a result of Trump’s sweeping tariffs, which he originally announced on April 2. He quickly followed with a 90-day pause for most of the tariffs, leaving a 10% baseline tariff for goods imported from most countries. Trump recently announced a trade deal with China that put a total tariff of 55% in place — although 25% of that was put in place during his first term.
The administration has since said that it’s in the process of making deals with many countries to ease tariffs, but the original pause on tariffs is set to expire July 9 — right in the middle of the Prime Day shopping event. Import taxes could see double-digit increases if countries are unable to reach an agreement.
If retailers pass along the full cost of the tariffs, it could mean we’ll be paying a lot more for products manufactured in other countries.
After launching the original Prime Day in 2015, the retailer has expanded the number of its sales events, including a Big Spring Sale in March and Prime Big Deal Days in October. Last year’s Prime Day sale took place July 16-17.
