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World of Software > News > Amazon’s October Prime Day sale is happening on October 7th
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Amazon’s October Prime Day sale is happening on October 7th

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Last updated: 2025/09/16 at 2:01 AM
News Room Published 16 September 2025
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Amazon has announced its fall Prime Big Deal Days event. It starts at 12:01AM PT / 3:01AM ET on Tuesday, October 7th, and runs through Wednesday, October 8th. Of course, we’ll bring you all the best deals on Verge-approved gadgets once they become available.

Amazon’s latest Prime Big Deal Days sale is shorter than the extended four-day Prime Day in July. Even so, that should be plenty of time for Prime members to save ahead of Black Friday and Cyber Monday. The previous Prime Day delivered some of the lowest prices we’ve seen on popular devices like the iPad Air and AirPods 4, and we’re hoping for a similar caliber of deals this time around. In years past, we’ve seen deep discounts on big-name brands like Samsung, Apple, and Beats, plus all-time low prices on Amazon devices.

While Prime Day deals are exclusive to subscribers, Best Buy, Walmart, and other retailers often offer similar discounts, so you’ll have plenty of ways to shop. If you want to sign up for Prime, a subscription runs $14.99 per month or $139 per year. If you’re between the ages of 18 and 24, you can get a six-month subscription for free, with it renewing after that period for $7.49 per month (half the normal cost of Prime). Prime Big Deal Days will take place in the US, the UK, Australia, Belgium, Brazil, Canada, France, Germany, Italy, Japan, Netherlands, Poland, Singapore, Spain, and Sweden, and for the first time, Colombia, Ireland, and Mexico.

Before Prime Big Deal Days gets underway, Amazon is holding a fall hardware event on September 30th. Amazon traditionally uses the annual event to reveal a slew of new products, including Echo smart speakers, Fire TV devices, Kindles, and more. Hopefully, we’ll see at least some of the new tech discounted during Amazon’s annual pre-Black Friday sale.

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